How popular isSimilarweb?
In September 2026, people searched for Similarweb by name about 303,000 times worldwide, a 17.8% decrease from the previous year. These searches made up 18.5% of all global market research platform searches, placing Similarweb second out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about market research platforms, Similarweb appeared in two of the five answers and was the seventh most recommended of the 11.
Similarweb is the second most searched of 11 competitors and the seventh most recommended in AI answers.
SurveyMonkeyShare of searches 22.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SimilarwebShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
TypeformShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
QualtricsShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GartnerShare of searches 12.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
Follow Similarweb and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top market research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Similarweb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Similarweb is the seventh most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Qualtrics1st
- SurveyMonkey2nd
GWI3rd
Attest4th- Typeform5th
Statista6th- Similarweb7th
Mintel8th- Gartner9th
Euromonitor10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research platforms
5 answers
Asked ChatGPT
“Which market research platform should I use?”
Asked ChatGPT
“What are the best market research platforms?”
Asked ChatGPT
“What's the best market research platform for survey insights?”
Searched Google, AI Overview
“market research platforms”
Searched Google, AI Overview
“survey platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which market research platforms compete with Similarweb?
Share of searches by month for SurveyMonkey, Similarweb, Typeform, Qualtrics, Gartner, Statista. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Similarweb | Typeform | Qualtrics | Gartner | Statista | Euromonitor | Mintel | GWI | IBISWorld | Attest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 17% | 16.9% | 9.2% | 9.2% | 1.5% | 2.3% | 1% | 0.83% | <0.01% |
| Nov 2025 | 26.8% | 17.9% | 18% | 14.6% | 8% | 9.8% | 1.6% | 1.6% | 1.1% | 0.72% | <0.01% |
| Dec 2025 | 23.6% | 19.2% | 19.4% | 15.7% | 8.6% | 8.6% | 1.4% | 1.7% | 1.2% | 0.63% | <0.01% |
| Jan 2026 | 24.2% | 19.8% | 20% | 13.2% | 8.9% | 8.9% | 1.5% | 1.8% | 1.2% | 0.65% | <0.01% |
| Feb 2026 | 24.3% | 16.2% | 20% | 16.2% | 8.9% | 8.9% | 1.5% | 2.2% | 0.97% | 0.97% | <0.01% |
| Mar 2026 | 24% | 19.5% | 16.2% | 16% | 8.7% | 10.7% | 1.4% | 1.8% | 0.96% | 0.79% | <0.01% |
| Apr 2026 | 22.3% | 18.2% | 18.3% | 18.2% | 8.1% | 9.9% | 1.3% | 2% | 0.89% | 0.73% | <0.01% |
| May 2026 | 25.9% | 17.2% | 17.5% | 17.2% | 9.5% | 7.7% | 1.3% | 1.9% | 1% | 0.69% | <0.01% |
| Jun 2026 | 27.6% | 18.4% | 18.6% | 15% | 10.1% | 5.5% | 1.4% | 1.7% | 1.1% | 0.6% | <0.01% |
| Jul 2026 | 25.9% | 21% | 17.4% | 14% | 11.5% | 5.2% | 1.3% | 1.5% | 1.5% | 0.69% | <0.01% |
| Aug 2026 | 26.9% | 17.8% | 18.1% | 14.6% | 12% | 5.4% | 1.6% | 1.6% | 1.3% | 0.72% | <0.01% |
| Sep 2026 | 22.8% | 18.5% | 15.4% | 15.1% | 12.4% | 10.2% | 1.7% | 1.7% | 1.4% | 0.91% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.8% | 370K | -0.32% | -4.1 points | |
| 2, moved from 3rd to 2nd | 18.5% | 301K | +22.4% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.4% | 250K | +0.32% | -2.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.1% | 246K | +22.4% | +0.6 points | |
| 5, held 5th | 12.4% | 201K | +21.8% | +0.4 points | |
| 6, held 6th | 10.2% | 165K | +123% | +4.8 points | |
| 7, held 7th | 1.7% | 27.1K | +22.1% | +0.1 points | |
| 8, held 8th | 1.7% | 27.1K | +22.1% | +0.1 points | |
| 9, held 9th | 1.4% | 22.2K | +22.7% | +0.1 points | |
| 10, held 10th | 0.91% | 14.8K | +49.5% | +0.2 points | |
| 11, held 11th | <0.01% | 70 | 0% | 0 points |
22.8%
Held 1st. 370K estimated branded searches, -0.32% vs prior month. Share -4.1 points.
18.5%
Moved from 3rd to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.7 points.
3.
Typeform15.4%
Moved from 2nd to 3rd. 250K estimated branded searches, +0.32% vs prior month. Share -2.7 points.
15.1%
Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
5.
Gartner12.4%
Held 5th. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.
6.
Statista10.2%
Held 6th. 165K estimated branded searches, +123% vs prior month. Share +4.8 points.
1.7%
Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
8.
Mintel1.7%
Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
9.
GWI1.4%
Held 9th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
10.
IBISWorld0.91%
Held 10th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.
11.
Attest<0.01%
Held 11th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Similarweb and its closest rivals
Every comparison with Similarweb
24 comparisons
- Ahrefs vs Similarweb
- Semrush vs Similarweb
- Google Analytics vs Similarweb
- Similarweb vs SurveyMonkey
- Similarweb vs Typeform
- PostHog vs Similarweb
- Qualtrics vs Similarweb
- Gartner vs Similarweb
- Similarweb vs Statista
- Microsoft Clarity vs Similarweb
- AlphaSense vs Similarweb
- Matomo vs Similarweb
- Euromonitor vs Similarweb
- Mintel vs Similarweb
- GWI vs Similarweb
- Similarweb vs SpyFu
- Klue vs Similarweb
- Comscore vs Similarweb
- IBISWorld vs Similarweb
- Similarweb vs Umami
- Plausible vs Similarweb
- Crayon vs Similarweb
- Kompyte vs Similarweb
- Attest vs Similarweb
How has branded search demand for Similarweb changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Similarweb worldwide fell from 369K to 303K.
- Across the 12 months ending September 2026, Similarweb’s share of searches among market research platforms worldwide increased from 16.9% to 18.5%.
- Across the 12 months ending September 2026, Similarweb’s share of searches among market research platforms worldwide peaked at 21% in July 2026 and was lowest at 16.2% in February 2026.
- Across the 12 months ending September 2026, Similarweb rose from 4th to 2nd among market research platforms worldwide.
How did search popularity change for market research platforms worldwide in September 2026?
6 changes
In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches.
In September 2026, Statista gained share of searches among market research platforms worldwide, from 5.4% to 10.2%.
In September 2026, Qualtrics gained share of searches among market research platforms worldwide, from 14.6% to 15.1%.
In September 2026, SurveyMonkey lost share of searches among market research platforms worldwide, from 26.9% to 22.8%.
In September 2026, Typeform lost share of searches among market research platforms worldwide, from 18.1% to 15.4%.
Gartner’s share of searches among market research platforms worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026.
How are Similarweb’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Similarweb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- similarweb
- similarweb competitive intelligence
- similarweb digital intelligence
- similarweb traffic checker
Do you work for Similarweb? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Similarweb compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Website analytics platforms | 2nd of 7 | 8.2% | Show ranking |
| Market research platforms | 2nd of 11 | 18.5% | Shown above |
| Web traffic intelligence platforms | 3rd of 5 | 22.2% | Show ranking |
| Competitive intelligence platforms | 2nd of 7 | 27.9% | Show ranking |
Is Similarweb your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.