Similarweb vs SpyFu:Which is more popular by branded search?
In August 2026, Similarweb had more branded searches than SpyFu among web traffic intelligence platforms worldwide. Similarweb was estimated to have 253K branded searches compared to SpyFu’s 22.2K, and held a 17.8% Share of Search versus SpyFu’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Similarweb or SpyFu?
Compare the platforms that estimate website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Similarweb, SpyFu. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Similarweb and SpyFu comparison changed over the last 12 months?
3 findings
- Similarweb was ahead of SpyFu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 21% to 17.8%, and its estimated monthly branded searches moved from 371K to 253K.
- Across the 11 months ending August 2026, SpyFu’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
2 changes
In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Similarweb’s and SpyFu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Similarweb
5 branded search terms
- similarweb
- similarweb competitive intelligence
- similarweb digital intelligence
- similarweb traffic checker
- similarweb.com
SpyFu
1 branded search term
- spyfu
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.