Web traffic intelligence platforms:Which brands are most popular in search?
In August 2026, Semrush was the most searched among web traffic intelligence platforms worldwide, with an estimated 736K branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Semrush51.9%
Ahrefs27.7%
Similarweb17.8%
SpyFu1.6%
Comscore1%
Follow web traffic intelligence platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the platforms that estimate website traffic. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Semrush, Ahrefs, Similarweb. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Similarweb | SpyFu | Comscore |
|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 28.5% | 21% | 1.9% | 1% |
| Nov 2025 | 50.6% | 24.7% | 22.2% | 1.6% | 0.89% |
| Dec 2025 | 52.7% | 21.5% | 23.1% | 1.7% | 0.92% |
| Jan 2026 | 45.2% | 27.6% | 24.3% | 1.8% | 1.2% |
| Feb 2026 | 47.5% | 28.8% | 20.9% | 1.8% | 1% |
| Mar 2026 | 61.3% | 18.2% | 18.6% | 1.1% | 0.74% |
| Apr 2026 | 50.5% | 26.7% | 20.5% | 1.5% | 0.82% |
| May 2026 | 46.8% | 30.9% | 19.6% | 1.7% | 0.95% |
| Jun 2026 | 50.4% | 27.1% | 20% | 1.5% | 0.97% |
| Jul 2026 | 45.3% | 31.5% | 20.8% | 1.7% | 0.75% |
| Aug 2026 | 51.9% | 27.7% | 17.8% | 1.6% | 1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 736K | +0.55% | +6.6 points | |
| 2, held 2nd | 27.7% | 393K | -22.7% | -3.8 points | |
| 3, held 3rd | 17.8% | 253K | -24.7% | -3 points | |
| 4, held 4th | 1.6% | 22.2K | -18.1% | -0.1 points | |
| 5, held 5th | 1% | 14.8K | +22.1% | +0.3 points |
1.
51.9%
Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +6.6 points.
2.
27.7%
Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -3.8 points.
17.8%
Held 3rd. 253K estimated branded searches, -24.7% vs prior month. Share -3 points.
4.
SpyFu1.6%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
5.
Comscore1%
Held 5th. 14.8K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
Compare search popularity between leading brands
Which brand is most popular in search among web traffic intelligence platforms worldwide?
5 brands
In August 2026, Semrush was the most searched among web traffic intelligence platforms worldwide, with an estimated 736K branded searches and 51.9% estimated Share of Search within this set. Ahrefs is in 2nd place, 24.2 percentage points behind at 27.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Semrush | 47.6% → 51.9% | 61.3%Mar 2026 | 45.2%Jan 2026 | 1st |
| Ahrefs | 28.5% → 27.7% | 31.5%Jul 2026 | 18.2%Mar 2026 | 2nd |
| Similarweb | 21% → 17.8% | 24.3%Jan 2026 | 17.8%Aug 2026 | 3rd |
| SpyFu | 1.9% → 1.6% | 1.9%Oct 2025 | 1.1%Mar 2026 | 4th |
| Comscore | 1% | 1.2%Jan 2026 | 0.74%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among web traffic intelligence platforms worldwide increased from 47.6% to 51.9%.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among web traffic intelligence platforms worldwide decreased from 28.5% to 27.7%.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide decreased from 21% to 17.8%.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among web traffic intelligence platforms worldwide peaked at 61.3% in March 2026 and was lowest at 45.2% in January 2026.
- Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among web traffic intelligence platforms worldwide peaked at 31.5% in July 2026 and was lowest at 18.2% in March 2026.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide peaked at 24.3% in January 2026 and was lowest at 17.8% in August 2026.
- Across the 11 months ending August 2026, SpyFu and Comscore held steady: their estimated Share of Search among web traffic intelligence platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for web traffic intelligence platforms worldwide in August 2026?
5 changes
In August 2026, Semrush gained estimated Share of Search among web traffic intelligence platforms worldwide, from 45.3% to 51.9%.
In August 2026, Ahrefs lost estimated Share of Search among web traffic intelligence platforms worldwide, from 31.5% to 27.7%.
In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Estimated monthly branded searches for Comscore worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.