IBISWorld vs Similarweb:Which is more popular?
In September 2026, Similarweb had more branded searches than IBISWorld among market research platforms worldwide. Similarweb had about 301,000 branded searches, while IBISWorld had 14,800. Similarweb made up 18.5% of all market research platform searches we track, and IBISWorld accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about market research platforms, Similarweb appeared in two of the five answers and IBISWorld in none.
Who do people search for more?
Similarweb, about 20 searches for every 1 for IBISWorld
Who does AI mention more?
Similarweb, mentioned in 2 of 5 answers, IBISWorld in 0
Who does AI recommend more?
Similarweb, the only one of the two named
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Top market research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Similarweb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IBISWorld did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IBISWorld0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research platforms
5 answers
Asked ChatGPT
“Which market research platform should I use?”
Asked ChatGPT
“What are the best market research platforms?”
Asked ChatGPT
“What's the best market research platform for survey insights?”
Searched Google, AI Overview
“market research platforms”
Searched Google, AI Overview
“survey platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is IBISWorld or Similarweb more popular in search?
This chart shows how often people search Google for IBISWorld and Similarweb by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Similarweb, IBISWorld. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Similarweb | Typeform | Qualtrics | Gartner | Statista | Euromonitor | Mintel | GWI | IBISWorld | Attest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 17% | 16.9% | 9.2% | 9.2% | 1.5% | 2.3% | 1% | 0.83% | <0.01% |
| Nov 2025 | 26.8% | 17.9% | 18% | 14.6% | 8% | 9.8% | 1.6% | 1.6% | 1.1% | 0.72% | <0.01% |
| Dec 2025 | 23.6% | 19.2% | 19.4% | 15.7% | 8.6% | 8.6% | 1.4% | 1.7% | 1.2% | 0.63% | <0.01% |
| Jan 2026 | 24.2% | 19.8% | 20% | 13.2% | 8.9% | 8.9% | 1.5% | 1.8% | 1.2% | 0.65% | <0.01% |
| Feb 2026 | 24.3% | 16.2% | 20% | 16.2% | 8.9% | 8.9% | 1.5% | 2.2% | 0.97% | 0.97% | <0.01% |
| Mar 2026 | 24% | 19.5% | 16.2% | 16% | 8.7% | 10.7% | 1.4% | 1.8% | 0.96% | 0.79% | <0.01% |
| Apr 2026 | 22.3% | 18.2% | 18.3% | 18.2% | 8.1% | 9.9% | 1.3% | 2% | 0.89% | 0.73% | <0.01% |
| May 2026 | 25.9% | 17.2% | 17.5% | 17.2% | 9.5% | 7.7% | 1.3% | 1.9% | 1% | 0.69% | <0.01% |
| Jun 2026 | 27.6% | 18.4% | 18.6% | 15% | 10.1% | 5.5% | 1.4% | 1.7% | 1.1% | 0.6% | <0.01% |
| Jul 2026 | 25.9% | 21% | 17.4% | 14% | 11.5% | 5.2% | 1.3% | 1.5% | 1.5% | 0.69% | <0.01% |
| Aug 2026 | 26.9% | 17.8% | 18.1% | 14.6% | 12% | 5.4% | 1.6% | 1.6% | 1.3% | 0.72% | <0.01% |
| Sep 2026 | 22.8% | 18.5% | 15.4% | 15.1% | 12.4% | 10.2% | 1.7% | 1.7% | 1.4% | 0.91% | <0.01% |
How has the IBISWorld and Similarweb comparison changed over the last 12 months?
3 findings
- Similarweb was ahead of IBISWorld in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IBISWorld’s share of searches among market research platforms worldwide moved from 0.83% to 0.91%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Similarweb’s share of searches among market research platforms worldwide moved from 16.9% to 18.5%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for market research platforms worldwide in September 2026?
2 changes
In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches.
Estimated monthly branded searches for IBISWorld worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IBISWorld’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IBISWorld
1 branded search term
- ibisworld
Similarweb
1 branded search term
- similarweb
Other head-to-heads among market research platforms
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