Brandwave

Gartner vs Similarweb:Which is more popular?

In September 2026, Similarweb had more branded searches than Gartner among market research platforms worldwide. Similarweb had about 301,000 branded searches, while Gartner had 201,000. Similarweb made up 18.5% of all market research platform searches we track, and Gartner accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about market research platforms, Similarweb appeared in two of the five answers and Gartner in one. Similarweb was mentioned before Gartner in every answer that named either.

Among market research platforms worldwide in September 2026

Who do people search for more?

Similarweb, about 50% more searches than Gartner

Similarweb 301K searchesGartner 201K searches

Who does AI mention more?

Similarweb, mentioned in 2 of 5 answers, Gartner in 1

Similarweb in 2 of 5Gartner in 1 of 5

Who does AI recommend more?

Similarweb, named ahead of Gartner in 2 of 2 answers

Similarweb first in 2Gartner never first

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Top market research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Similarweb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gartner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Similarweb was listed before Gartner in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. SurveyMonkey2nd
  3. GWI3rd
  4. Attest4th
  5. Typeform5th
  6. Statista6th
  7. Similarweb7th
  8. Mintel8th
  9. Gartner9th
  10. Euromonitor10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about market research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gartner or Similarweb more popular in search?

This chart shows how often people search Google for Gartner and Similarweb by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.

Gartner and Similarweb among market research platforms worldwide, by month

Share of searches by month for Similarweb, Gartner. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

How has the Gartner and Similarweb comparison changed over the last 12 months?

3 findings

How did search popularity change for market research platforms worldwide in September 2026?

2 changes

  1. In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches.

  2. Gartner’s share of searches among market research platforms worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gartner’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gartner

1 branded search term

  • gartner

Similarweb

1 branded search term

  • similarweb

How the Brand Demand Index is measured

Other head-to-heads among market research platforms

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