Brandwave

Similarweb vs SurveyMonkey:Which is more popular?

In September 2026, SurveyMonkey had more branded searches than Similarweb among market research platforms worldwide. SurveyMonkey had about 370,000 branded searches, while Similarweb had 301,000. SurveyMonkey made up 22.8% of all market research platform searches we track, and Similarweb accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about market research platforms, SurveyMonkey appeared in all five answers and Similarweb in two. SurveyMonkey was mentioned before Similarweb in every answer.

Among market research platforms worldwide in September 2026

Who do people search for more?

SurveyMonkey, about 23% more searches than Similarweb

SurveyMonkey 370K searchesSimilarweb 301K searches

Who does AI mention more?

SurveyMonkey, mentioned in every answer we collected

SurveyMonkey in 5 of 5Similarweb in 2 of 5

Who does AI recommend more?

SurveyMonkey, named ahead of Similarweb in every answer

SurveyMonkey first in 5Similarweb never first

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Top market research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SurveyMonkey appeared in all five answers. Similarweb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SurveyMonkey was listed before Similarweb in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. SurveyMonkey2nd
  3. GWI3rd
  4. Attest4th
  5. Typeform5th
  6. Statista6th
  7. Similarweb7th
  8. Mintel8th
  9. Gartner9th
  10. Euromonitor10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about market research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Similarweb or SurveyMonkey more popular in search?

This chart shows how often people search Google for Similarweb and SurveyMonkey by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.

Similarweb and SurveyMonkey among market research platforms worldwide, by month

Share of searches by month for SurveyMonkey, Similarweb. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

How has the Similarweb and SurveyMonkey comparison changed over the last 12 months?

3 findings

How did search popularity change for market research platforms worldwide in September 2026?

2 changes

  1. In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches.

  2. In September 2026, SurveyMonkey lost share of searches among market research platforms worldwide, from 26.9% to 22.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Similarweb’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Similarweb

1 branded search term

  • similarweb

SurveyMonkey

6 branded search terms

  • survey monkey
  • survey monkey survey
  • SurveyMonkey
  • surveymonkey audience
  • surveymonkey market research
  • surveymonkey questionnaire

How the Brand Demand Index is measured

Other head-to-heads among market research platforms

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