Brandwave

Crayon vs Similarweb:Which is more popular by branded search?

In August 2026, Similarweb had more branded searches than Crayon among competitive intelligence platforms worldwide. Similarweb was estimated to have 253K branded searches compared to Crayon’s 1.4K, and held an 89.4% Share of Search versus Crayon’s 0.49%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among competitive intelligence platforms worldwide in August 2026Which is more popular in search, Crayon or Similarweb?
Crayon0.49%1.4K searches
vs
Similarweb89.4%253K searches
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Which is more popular in search, Crayon or Similarweb?

Compare tools that monitor rivals and help product marketing teams turn market signals into decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Crayon and Similarweb among competitive intelligence platforms worldwide, by month

Share of Search by month for Similarweb, Crayon. The figures are in the table below the chart.

View monthly share of search table
MonthSimilarwebKlueCrayonKompyteContify
Oct 202595.7%3.3%0.54%0.44%0.02%
Nov 202596.5%2.7%0.49%0.27%0.02%
Dec 202595.3%3.9%0.45%0.29%0.03%
Jan 202695.3%3.9%0.48%0.28%0.02%
Feb 202691%8.2%0.47%0.32%0.02%
Mar 202694.7%4.7%0.38%0.19%0.02%
Apr 202696%3.3%0.43%0.24%0.02%
May 202695.6%3.3%0.52%0.51%0.02%
Jun 202688.8%10.6%0.48%0.15%0.03%
Jul 202694%5.4%0.37%0.18%0.02%
Aug 202689.4%9.9%0.49%0.19%0.02%
Sep 2026—————

How has the Crayon and Similarweb comparison changed over the last 12 months?

How did search popularity change for competitive intelligence platforms worldwide in August 2026?

  1. In August 2026, Similarweb lost estimated Share of Search among competitive intelligence platforms worldwide, from 94% to 89.4%.

  2. Estimated monthly branded searches for Crayon worldwide fell 33% over 11 measured months, from 2.1K to 1.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Crayon’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crayon

3 branded search terms

  • crayon battlecards
  • crayon competitive intelligence
  • crayon.co

Similarweb

5 branded search terms

  • similarweb
  • similarweb competitive intelligence
  • similarweb digital intelligence
  • similarweb traffic checker
  • similarweb.com

How the Brand Demand Index is measured

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