Klue vs Similarweb:Which is more popular by branded search?
In August 2026, Similarweb had more branded searches than Klue among competitive intelligence platforms worldwide. Similarweb was estimated to have 253K branded searches compared to Klue’s 28K, and held an 89.4% Share of Search versus Klue’s 9.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Klue or Similarweb?
Compare tools that monitor rivals and help product marketing teams turn market signals into decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Similarweb, Klue. The figures are in the table below the chart.
View monthly share of search table
| Month | Similarweb | Klue | Crayon | Kompyte | Contify |
|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 3.3% | 0.54% | 0.44% | 0.02% |
| Nov 2025 | 96.5% | 2.7% | 0.49% | 0.27% | 0.02% |
| Dec 2025 | 95.3% | 3.9% | 0.45% | 0.29% | 0.03% |
| Jan 2026 | 95.3% | 3.9% | 0.48% | 0.28% | 0.02% |
| Feb 2026 | 91% | 8.2% | 0.47% | 0.32% | 0.02% |
| Mar 2026 | 94.7% | 4.7% | 0.38% | 0.19% | 0.02% |
| Apr 2026 | 96% | 3.3% | 0.43% | 0.24% | 0.02% |
| May 2026 | 95.6% | 3.3% | 0.52% | 0.51% | 0.02% |
| Jun 2026 | 88.8% | 10.6% | 0.48% | 0.15% | 0.03% |
| Jul 2026 | 94% | 5.4% | 0.37% | 0.18% | 0.02% |
| Aug 2026 | 89.4% | 9.9% | 0.49% | 0.19% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Klue and Similarweb comparison changed over the last 12 months?
3 findings
- Similarweb was ahead of Klue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Klue’s estimated Share of Search among competitive intelligence platforms worldwide moved from 3.3% to 9.9%, and its estimated monthly branded searches moved from 12.8K to 28K.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among competitive intelligence platforms worldwide moved from 95.7% to 89.4%, and its estimated monthly branded searches moved from 371K to 253K.
How did search popularity change for competitive intelligence platforms worldwide in August 2026?
2 changes
In August 2026, Klue gained estimated Share of Search among competitive intelligence platforms worldwide, from 5.4% to 9.9%.
In August 2026, Similarweb lost estimated Share of Search among competitive intelligence platforms worldwide, from 94% to 89.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Klue’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Klue
5 branded search terms
- klue
- klue battlecards
- klue competitive intelligence
- klue win loss
- klue.com
Similarweb
5 branded search terms
- similarweb
- similarweb competitive intelligence
- similarweb digital intelligence
- similarweb traffic checker
- similarweb.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.