Brandwave

Competitive intelligence platforms:Which brands are most popular in search?

In August 2026, Similarweb was the most searched among competitive intelligence platforms worldwide, with an estimated 253K branded searches and 89.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Similarweb89.4%
  2. Klue9.9%
  3. Crayon0.49%
  4. Kompyte0.19%
  5. Contify0.02%

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Share of SearchLeaderboard

Compare tools that monitor rivals and help product marketing teams turn market signals into decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among competitive intelligence platforms worldwide, by month

Share of Search by month for Similarweb, Klue. The figures are in the table below the chart.

View monthly share of search table
MonthSimilarwebKlueCrayonKompyteContify
Oct 202595.7%3.3%0.54%0.44%0.02%
Nov 202596.5%2.7%0.49%0.27%0.02%
Dec 202595.3%3.9%0.45%0.29%0.03%
Jan 202695.3%3.9%0.48%0.28%0.02%
Feb 202691%8.2%0.47%0.32%0.02%
Mar 202694.7%4.7%0.38%0.19%0.02%
Apr 202696%3.3%0.43%0.24%0.02%
May 202695.6%3.3%0.52%0.51%0.02%
Jun 202688.8%10.6%0.48%0.15%0.03%
Jul 202694%5.4%0.37%0.18%0.02%
Aug 202689.4%9.9%0.49%0.19%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Similarweb

    89.4%

    held 1st · 253K estimated branded searches · -24.7% vs prior month · -4.6 points

  2. 2.Klue

    9.9%

    held 2nd · 28K estimated branded searches · +44.6% vs prior month · +4.5 points

  3. 3.Crayon

    0.49%

    held 3rd · 1.4K estimated branded searches · +4.5% vs prior month · +0.1 points

  4. 4.Kompyte

    0.19%

    held 4th · 530 estimated branded searches · -17.2% vs prior month · 0 points

  5. 5.Contify

    0.02%

    held 5th · 70 estimated branded searches · -12.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among competitive intelligence platforms worldwide?

In August 2026, Similarweb was the most searched among competitive intelligence platforms worldwide, with an estimated 253K branded searches and 89.4% estimated Share of Search within this set. Klue is in 2nd place, 79.5 percentage points behind at 9.9% Share of Search.

Global competitive intelligence platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Similarweb95.7% → 89.4%96.5%Nov 202588.8%Jun 20261st
Klue3.3% → 9.9%10.6%Jun 20262.7%Nov 20252nd
Crayon0.54% → 0.49%0.54%Oct 20250.37%Jul 20263rd
Kompyte0.44% → 0.19%0.51%May 20260.15%Jun 20264th
Contify0.02%0.03%Jun 20260.02%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among competitive intelligence platforms worldwide decreased from 95.7% to 89.4%.
  • Across the 11 months ending August 2026, Klue’s estimated Share of Search among competitive intelligence platforms worldwide increased from 3.3% to 9.9%.
  • Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among competitive intelligence platforms worldwide peaked at 96.5% in November 2025 and was lowest at 88.8% in June 2026.
  • Across the 11 months ending August 2026, Klue’s estimated Share of Search among competitive intelligence platforms worldwide peaked at 10.6% in June 2026 and was lowest at 2.7% in November 2025.
  • Across the 11 months ending August 2026, Crayon, Kompyte and Contify held steady: their estimated Share of Search among competitive intelligence platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for competitive intelligence platforms worldwide in August 2026?

  1. In August 2026, Klue gained estimated Share of Search among competitive intelligence platforms worldwide, from 5.4% to 9.9%.

  2. In August 2026, Similarweb lost estimated Share of Search among competitive intelligence platforms worldwide, from 94% to 89.4%.

  3. Estimated monthly branded searches for Kompyte worldwide fell 68.6% over 11 measured months, from 1.7K to 530 in August 2026.

  4. Estimated monthly branded searches for Crayon worldwide fell 33% over 11 measured months, from 2.1K to 1.4K in August 2026.

  5. Estimated monthly branded searches for Contify worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

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