Brandwave

How popular isCrayon in search?

In August 2026, there were an estimated 1.4K branded searches for Crayon worldwide which is down 33% over the last 11 months. Crayon holds 0.49% estimated Share of Search among competitive intelligence platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Similarweb89.4%
  2. Klue9.9%
  3. Crayon0.49%
  4. Kompyte0.19%
  5. Contify0.02%
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Which competitive intelligence platforms compete with Crayon?

Crayon against competitive intelligence platforms worldwide, by month

Share of Search by month for Similarweb, Klue, Crayon. The figures are in the table below the chart.

View monthly share of search table
MonthSimilarwebKlueCrayonKompyteContify
Oct 202595.7%3.3%0.54%0.44%0.02%
Nov 202596.5%2.7%0.49%0.27%0.02%
Dec 202595.3%3.9%0.45%0.29%0.03%
Jan 202695.3%3.9%0.48%0.28%0.02%
Feb 202691%8.2%0.47%0.32%0.02%
Mar 202694.7%4.7%0.38%0.19%0.02%
Apr 202696%3.3%0.43%0.24%0.02%
May 202695.6%3.3%0.52%0.51%0.02%
Jun 202688.8%10.6%0.48%0.15%0.03%
Jul 202694%5.4%0.37%0.18%0.02%
Aug 202689.4%9.9%0.49%0.19%0.02%
Sep 2026—————

  1. 1.Similarweb

    89.4%

    held 1st · 253K estimated branded searches · -24.7% vs prior month · -4.6 points

  2. 2.Klue

    9.9%

    held 2nd · 28K estimated branded searches · +44.6% vs prior month · +4.5 points

  3. 3.Crayon

    0.49%

    held 3rd · 1.4K estimated branded searches · +4.5% vs prior month · +0.1 points

  4. 4.Kompyte

    0.19%

    held 4th · 530 estimated branded searches · -17.2% vs prior month · 0 points

  5. 5.Contify

    0.02%

    held 5th · 70 estimated branded searches · -12.5% vs prior month · 0 points

Compare search popularity between Crayon and its closest rivals

How has branded search demand for Crayon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Crayon worldwide fell from 2.1K to 1.4K.
  • Across the 11 months ending August 2026, Crayon’s estimated Share of Search among competitive intelligence platforms worldwide held steady, from 0.54% to 0.49%.

How did search popularity change for competitive intelligence platforms worldwide in August 2026?

  1. In August 2026, Klue gained estimated Share of Search among competitive intelligence platforms worldwide, from 5.4% to 9.9%.

  2. In August 2026, Similarweb lost estimated Share of Search among competitive intelligence platforms worldwide, from 94% to 89.4%.

  3. Estimated monthly branded searches for Kompyte worldwide fell 68.6% over 11 measured months, from 1.7K to 530 in August 2026.

  4. Estimated monthly branded searches for Crayon worldwide fell 33% over 11 measured months, from 2.1K to 1.4K in August 2026.

  5. Estimated monthly branded searches for Contify worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

How is Crayon measured?

Brandwave collects information about searches that people make online using Crayon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • crayon battlecards
  • crayon competitive intelligence
  • crayon.co

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How the Brand Demand Index is measured

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