Crayon vs Klue:Which is more popular by branded search?
In August 2026, Klue had more branded searches than Crayon among competitive intelligence platforms worldwide. Klue was estimated to have 28K branded searches compared to Crayon’s 1.4K, and held a 9.9% Share of Search versus Crayon’s 0.49%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Crayon or Klue?
Compare tools that monitor rivals and help product marketing teams turn market signals into decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Klue, Crayon. The figures are in the table below the chart.
View monthly share of search table
| Month | Similarweb | Klue | Crayon | Kompyte | Contify |
|---|---|---|---|---|---|
| Oct 2025 | 95.7% | 3.3% | 0.54% | 0.44% | 0.02% |
| Nov 2025 | 96.5% | 2.7% | 0.49% | 0.27% | 0.02% |
| Dec 2025 | 95.3% | 3.9% | 0.45% | 0.29% | 0.03% |
| Jan 2026 | 95.3% | 3.9% | 0.48% | 0.28% | 0.02% |
| Feb 2026 | 91% | 8.2% | 0.47% | 0.32% | 0.02% |
| Mar 2026 | 94.7% | 4.7% | 0.38% | 0.19% | 0.02% |
| Apr 2026 | 96% | 3.3% | 0.43% | 0.24% | 0.02% |
| May 2026 | 95.6% | 3.3% | 0.52% | 0.51% | 0.02% |
| Jun 2026 | 88.8% | 10.6% | 0.48% | 0.15% | 0.03% |
| Jul 2026 | 94% | 5.4% | 0.37% | 0.18% | 0.02% |
| Aug 2026 | 89.4% | 9.9% | 0.49% | 0.19% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Crayon and Klue comparison changed over the last 12 months?
3 findings
- Klue was ahead of Crayon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crayon’s estimated Share of Search among competitive intelligence platforms worldwide moved from 0.54% to 0.49%, and its estimated monthly branded searches moved from 2.1K to 1.4K.
- Across the 11 months ending August 2026, Klue’s estimated Share of Search among competitive intelligence platforms worldwide moved from 3.3% to 9.9%, and its estimated monthly branded searches moved from 12.8K to 28K.
How did search popularity change for competitive intelligence platforms worldwide in August 2026?
2 changes
In August 2026, Klue gained estimated Share of Search among competitive intelligence platforms worldwide, from 5.4% to 9.9%.

Estimated monthly branded searches for Crayon worldwide fell 33% over 11 measured months, from 2.1K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crayon’s and Klue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Put your own brand in this comparison
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