Brandwave

Crayon vs Klue:Which is more popular by branded search?

In August 2026, Klue had more branded searches than Crayon among competitive intelligence platforms worldwide. Klue was estimated to have 28K branded searches compared to Crayon’s 1.4K, and held a 9.9% Share of Search versus Crayon’s 0.49%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among competitive intelligence platforms worldwide in August 2026Which is more popular in search, Crayon or Klue?
Crayon0.49%1.4K searches
vs
Klue9.9%28K searches

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Which is more popular in search, Crayon or Klue?

Compare tools that monitor rivals and help product marketing teams turn market signals into decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Crayon and Klue among competitive intelligence platforms worldwide, by month

Share of Search by month for Klue, Crayon. The figures are in the table below the chart.

View monthly share of search table
MonthSimilarwebKlueCrayonKompyteContify
Oct 202595.7%3.3%0.54%0.44%0.02%
Nov 202596.5%2.7%0.49%0.27%0.02%
Dec 202595.3%3.9%0.45%0.29%0.03%
Jan 202695.3%3.9%0.48%0.28%0.02%
Feb 202691%8.2%0.47%0.32%0.02%
Mar 202694.7%4.7%0.38%0.19%0.02%
Apr 202696%3.3%0.43%0.24%0.02%
May 202695.6%3.3%0.52%0.51%0.02%
Jun 202688.8%10.6%0.48%0.15%0.03%
Jul 202694%5.4%0.37%0.18%0.02%
Aug 202689.4%9.9%0.49%0.19%0.02%
Sep 2026—————

How has the Crayon and Klue comparison changed over the last 12 months?

How did search popularity change for competitive intelligence platforms worldwide in August 2026?

  1. In August 2026, Klue gained estimated Share of Search among competitive intelligence platforms worldwide, from 5.4% to 9.9%.

  2. Estimated monthly branded searches for Crayon worldwide fell 33% over 11 measured months, from 2.1K to 1.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Crayon’s and Klue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crayon

3 branded search terms

  • crayon battlecards
  • crayon competitive intelligence
  • crayon.co

Klue

5 branded search terms

  • klue
  • klue battlecards
  • klue competitive intelligence
  • klue win loss
  • klue.com

How the Brand Demand Index is measured

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