Brandwave

Similarweb vs Umami:Which is more popular?

In September 2026, Similarweb had more branded searches than Umami among website analytics platforms worldwide. Similarweb had about 301,000 branded searches, while Umami had 10,400. Similarweb made up 8.2% of all website analytics platform searches we track, and Umami accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about website analytics platforms, Similarweb appeared in two of the five answers and Umami in none.

Among website analytics platforms worldwide in September 2026

Who do people search for more?

Similarweb, about 29 searches for every 1 for Umami

Similarweb 301K searchesUmami 10.4K searches

Who does AI mention more?

Similarweb, mentioned in 2 of 5 answers, Umami in 0

Similarweb in 2 of 5Umami in 0 of 5

Who does AI recommend more?

Similarweb, the only one of the two named

Similarweb first in 2Umami never named

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Top website analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Similarweb was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Umami did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Analytics1st
  2. Plausible2nd
  3. Matomo3rd
  4. Microsoft Clarity4th
  5. PostHog5th
  6. Similarweb6th
  7. Umami–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matomo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plausible4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PostHog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Clarity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Similarweb or Umami more popular in search?

This chart shows how often people search Google for Similarweb and Umami by name. Each line represents a brand's share of searches for all seven website analytics platforms we track, month by month, from English-language searches worldwide.

Similarweb and Umami among website analytics platforms worldwide, by month

Share of searches by month for Similarweb, Umami. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AnalyticsSimilarwebPostHogMicrosoft ClarityMatomoUmamiPlausible
Oct 202575%14.2%4.3%4.3%1.8%0.22%0.32%
Nov 202575%14.2%4.3%4.3%1.7%0.22%0.32%
Dec 202577.1%12.1%4.4%4.4%1.5%0.28%0.27%
Jan 202673.5%13.9%5.1%5.1%1.7%0.26%0.31%
Feb 202677.2%12%3.6%5.4%1.3%0.28%0.33%
Mar 202674.8%14.2%5.2%4.3%1%0.27%0.32%
Apr 202678.2%12.1%3.6%4.4%1%0.28%0.33%
May 202681.6%8.5%3.8%4.7%0.75%0.24%0.35%
Jun 202676.4%9.7%6.5%5.3%1.4%0.27%0.39%
Jul 202677%9.6%6.4%5.3%1%0.33%0.32%
Aug 202678.5%8%6.6%5.4%1%0.28%0.27%
Sep 202679.1%8.2%6.7%4.5%1%0.28%0.22%

How has the Similarweb and Umami comparison changed over the last 12 months?

3 findings

How did search popularity change for website analytics platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026.

  2. Estimated monthly branded searches for Similarweb worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Similarweb’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Similarweb

1 branded search term

  • similarweb

Umami

2 branded search terms

  • umami analytics
  • umami website

How the Brand Demand Index is measured

Other head-to-heads among website analytics platforms

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