Brandwave

How popular isUmami in search?

In August 2026, there were an estimated 8.1K branded searches for Umami worldwide which is up 50% over the last 11 months. Umami holds 0.34% estimated Share of Search among website analytics platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Analytics95.1%
  2. Fathom3.1%
  3. Matomo1.2%
  4. Plausible0.34%
  5. Umami0.34%
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Where does Umami compete?

Umami is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Website analytics platforms5th of 50.34%Shown below
Privacy analytics platforms3rd of 517.7%Show ranking

Which website analytics platforms compete with Umami?

Umami against website analytics platforms worldwide, by month

Share of Search by month for Google Analytics, Fathom, Umami. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle AnalyticsFathomMatomoPlausibleUmami
Oct 202593.5%3.8%2.1%0.41%0.28%
Nov 202593.5%3.8%2.1%0.41%0.28%
Dec 202595%2.6%1.7%0.34%0.34%
Jan 202693.3%3.9%2.1%0.41%0.34%
Feb 202694%3.8%1.4%0.42%0.34%
Mar 202694.5%3.6%1.1%0.42%0.34%
Apr 202694.4%3.7%1.1%0.42%0.34%
May 202695.6%3%0.77%0.42%0.28%
Jun 202693.8%3.7%1.7%0.51%0.34%
Jul 202694.5%3.5%1.1%0.42%0.42%
Aug 202695.1%3.1%1.2%0.34%0.34%
Sep 2026—————

  1. 1.Google Analytics

    95.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Fathom

    3.1%

    Held 2nd. 72.3K estimated branded searches, -12.8% vs prior month. Share -0.4 points.

  3. 3.Matomo

    1.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Plausible

    0.34%

    Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Umami

    0.34%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Umami and its closest rivals

How has branded search demand for Umami changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Umami worldwide rose from 5.4K to 8.1K.
  • Across the 11 months ending August 2026, Umami’s estimated Share of Search among website analytics platforms worldwide held steady, from 0.28% to 0.34%.

How did search popularity change for website analytics platforms worldwide in August 2026?

  1. In August 2026, Google Analytics gained estimated Share of Search among website analytics platforms worldwide, from 94.5% to 95.1%.

  2. Estimated monthly branded searches for Umami worldwide rose 50% over 11 measured months, from 5.4K to 8.1K in August 2026.

  3. Estimated monthly branded searches for Matomo worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

How is Umami measured?

Brandwave collects information about searches that people make online using Umami’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • umami analytics

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How the Brand Demand Index is measured

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