Hotjar vs Umami:Which is more popular?
In September 2026, Hotjar had more branded searches than Umami among web analytics tools worldwide. Hotjar had about 110,000 branded searches, while Umami had 10,400. Hotjar made up 2.8% of all web analytics tool searches we track, and Umami accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about web analytics tools, neither Hotjar nor Umami appeared in any of the five answers.
Who do people search for more?
Hotjar, about 11 searches for every 1 for Umami
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top web analytics tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hotjar nor Umami showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Analytics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Clarity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plausible5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Matomo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PostHog3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adobe Analytics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mixpanel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fathom Analytics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Similarweb0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Umami0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about web analytics tools
5 answers
Asked ChatGPT
“Which web analytics tool should I use?”
Asked ChatGPT
“What are the best web analytics tools?”
Asked ChatGPT
“What's the best web analytics tool for a small website?”
Searched Google, AI Overview
“web analytics tools”
Searched Google, AI Overview
“website analytics tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hotjar or Umami more popular in search?
This chart shows how often people search Google for Hotjar and Umami by name. Each line represents a brand's share of searches for all 13 web analytics tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Hotjar, Umami. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Similarweb | PostHog | Microsoft Clarity | Hotjar | Mixpanel | Matomo | Adobe Analytics | Umami | Plausible | Mode Analytics | Amplitude | Fathom Analytics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 13% | 3.9% | 3.9% | 4.8% | 2.6% | 1.6% | 0.64% | 0.2% | 0.29% | 0.2% | 0.2% | 0.16% |
| Nov 2025 | 67.7% | 12.8% | 3.9% | 3.8% | 3.8% | 4.7% | 1.6% | 0.63% | 0.2% | 0.29% | 0.2% | 0.17% | 0.15% |
| Dec 2025 | 71.1% | 11.1% | 4.1% | 4.1% | 3.3% | 3.4% | 1.4% | 0.55% | 0.26% | 0.25% | 0.18% | 0.18% | 0.13% |
| Jan 2026 | 67.9% | 12.9% | 4.8% | 4.7% | 3.9% | 2.6% | 1.6% | 0.63% | 0.24% | 0.29% | 0.2% | 0.17% | 0.13% |
| Feb 2026 | 72.9% | 11.3% | 3.4% | 5.1% | 2.8% | 1.5% | 1.2% | 0.56% | 0.26% | 0.31% | 0.27% | 0.24% | 0.09% |
| Mar 2026 | 71.5% | 13.5% | 5% | 4.1% | 1.8% | 1.5% | 0.98% | 0.54% | 0.25% | 0.3% | 0.22% | 0.19% | 0.09% |
| Apr 2026 | 74.7% | 11.6% | 3.5% | 4.2% | 1.9% | 1.6% | 0.99% | 0.47% | 0.26% | 0.31% | 0.23% | 0.17% | 0.11% |
| May 2026 | 78.9% | 8.3% | 3.8% | 4.5% | 1.4% | 1.1% | 0.73% | 0.41% | 0.23% | 0.34% | 0.16% | 0.15% | 0.07% |
| Jun 2026 | 72.5% | 9.2% | 6.2% | 5% | 2.3% | 1.9% | 1.4% | 0.45% | 0.26% | 0.37% | 0.18% | 0.16% | 0.13% |
| Jul 2026 | 74% | 9.3% | 6.2% | 5.1% | 1.5% | 1.5% | 0.97% | 0.37% | 0.32% | 0.31% | 0.15% | 0.16% | 0.11% |
| Aug 2026 | 75.6% | 7.7% | 6.4% | 5.2% | 1.6% | 1.3% | 0.97% | 0.38% | 0.27% | 0.26% | 0.12% | 0.13% | 0.11% |
| Sep 2026 | 75.1% | 7.8% | 6.4% | 4.3% | 2.8% | 1.6% | 0.97% | 0.31% | 0.27% | 0.21% | 0.1% | 0.09% | 0.06% |
How has the Hotjar and Umami comparison changed over the last 12 months?
3 findings
- Hotjar was ahead of Umami in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hotjar’s share of searches among web analytics tools worldwide moved from 4.8% to 2.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Umami’s share of searches among web analytics tools worldwide moved from 0.2% to 0.27%, and its estimated monthly branded searches moved from 5.7K to 10.4K.
How did search popularity change for web analytics tools worldwide in September 2026?
2 changes
In September 2026, Hotjar gained share of searches among web analytics tools worldwide, from 1.6% to 2.8%.
Estimated monthly branded searches for Umami worldwide rose 83.4% over 12 measured months, from 5.7K to 10.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hotjar’s and Umami’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among web analytics tools
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