Brandwave

Qualtrics vs Similarweb:Which is more popular?

In September 2026, Similarweb had more branded searches than Qualtrics among market research platforms worldwide. Similarweb had about 301,000 branded searches, while Qualtrics had 246,000. Similarweb made up 18.5% of all market research platform searches we track, and Qualtrics accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about market research platforms, Qualtrics appeared in all five answers and Similarweb in two. Qualtrics was mentioned before Similarweb in every answer.

Among market research platforms worldwide in September 2026

Who do people search for more?

Similarweb, about 22% more searches than Qualtrics

Similarweb 301K searchesQualtrics 246K searches

Who does AI mention more?

Qualtrics, mentioned in every answer we collected

Qualtrics in 5 of 5Similarweb in 2 of 5

Who does AI recommend more?

Qualtrics, named ahead of Similarweb in every answer

Qualtrics first in 5Similarweb never first

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Top market research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics appeared in all five answers. Similarweb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was listed before Similarweb in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. SurveyMonkey2nd
  3. GWI3rd
  4. Attest4th
  5. Typeform5th
  6. Statista6th
  7. Similarweb7th
  8. Mintel8th
  9. Gartner9th
  10. Euromonitor10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about market research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Qualtrics or Similarweb more popular in search?

This chart shows how often people search Google for Qualtrics and Similarweb by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.

Qualtrics and Similarweb among market research platforms worldwide, by month

Share of searches by month for Similarweb, Qualtrics. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

How has the Qualtrics and Similarweb comparison changed over the last 12 months?

3 findings

How did search popularity change for market research platforms worldwide in September 2026?

2 changes

  1. In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches.

  2. In September 2026, Qualtrics gained share of searches among market research platforms worldwide, from 14.6% to 15.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Qualtrics

1 branded search term

  • qualtrics

Similarweb

1 branded search term

  • similarweb

How the Brand Demand Index is measured

Other head-to-heads among market research platforms

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