Brandwave

How popular isSemrush?

In September 2026, people searched for Semrush by name about 838,000 times worldwide, about the same as the previous year. These searches made up 56.7% of all global SEO rank tracking platform searches, placing Semrush first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about SEO rank tracking platforms, Semrush appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Semrush is the most searched of 9 competitors and the most recommended in AI answers.

  1. SemrushShare of searches 56.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AhrefsShare of searches 29.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. MozShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SE RankingShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AccuRankerShare of searches 0.25%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. Semrush is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. SE Ranking2nd
  3. AccuRanker3rd
  4. Ahrefs4th
  5. Nightwatch5th
  6. Mangools SERPWatcher6th
  7. Wincher7th
  8. Moz–
  9. ProRankTracker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AccuRanker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nightwatch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools SERPWatcher3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wincher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO rank tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which SEO rank tracking platforms compete with Semrush?

Semrush against SEO rank tracking platforms worldwide, by month

Share of searches by month for Semrush, Ahrefs, Moz, SE Ranking. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsMozSE RankingAccuRankerProRankTrackerWincherNightwatchMangools SERPWatcher
Oct 202553.4%32.4%8.8%4.8%0.38%0.1%0.04%0.17%<0.01%
Nov 202557.3%28.5%9.4%4.2%0.26%0.09%0.03%0.18%<0.01%
Dec 202558.9%24.4%11.8%4.3%0.26%0.08%0.03%0.15%0.01%
Jan 202652.1%32.3%10.4%4.7%0.29%0.08%0.03%0.11%<0.01%
Feb 202652.9%32.8%8.6%4.8%0.3%0.46%0.04%0.06%0.05%
Mar 202657.4%29.9%7.7%4.2%0.29%0.4%0.08%0.06%0.03%
Apr 202654.8%31.8%9%4%0.26%0.05%0.05%0.03%<0.01%
May 202648%34.1%9.6%7.9%0.19%0.07%0.06%0.03%<0.01%
Jun 202652.9%32.3%10.6%3.9%0.2%0.04%0.04%0.03%<0.01%
Jul 202649.4%36.8%9.9%3.6%0.19%0.05%0.03%0.03%<0.01%
Aug 202654.1%31.5%10.9%3.3%0.2%0.06%0.02%0.03%<0.01%
Sep 202656.7%29.5%9.3%4.2%0.25%0.05%0.03%0.03%<0.01%

  1. 1.Semrush

    56.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Ahrefs

    29.5%

    Held 2nd. 351K estimated branded searches, -10.5% vs prior month. Share -2 points.

  3. 3.Moz

    9.3%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  4. 4.SE Ranking

    4.2%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.AccuRanker

    0.25%

    Held 5th. 2.9K estimated branded searches, +19.6% vs prior month. Share 0 points.

  6. 6.ProRankTracker

    0.05%

    Held 6th. 650 estimated branded searches, -8.5% vs prior month. Share 0 points.

  7. 7.Wincher

    0.03%

    Moved from 8th to 7th. 390 estimated branded searches, +56% vs prior month. Share 0 points.

  8. 8.Nightwatch

    0.03%

    Moved from 7th to 8th. 300 estimated branded searches, -18.9% vs prior month. Share 0 points.

  9. 9.Mangools SERPWatcher

    <0.01%

    Held 9th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Semrush and its closest rivals

Every comparison with Semrush

41 comparisons

How has branded search demand for Semrush changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Semrush worldwide held steady at 838K.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms worldwide increased from 53.4% to 56.7%.
  • Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms worldwide peaked at 58.9% in December 2025 and was lowest at 48% in May 2026.

How did search popularity change for SEO rank tracking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Semrush gained share of searches among SEO rank tracking platforms worldwide, from 54.1% to 56.7%.

  2. In September 2026, SE Ranking gained share of searches among SEO rank tracking platforms worldwide, from 3.3% to 4.2%.

  3. In September 2026, Ahrefs lost share of searches among SEO rank tracking platforms worldwide, from 31.5% to 29.5%.

  4. In September 2026, Moz lost share of searches among SEO rank tracking platforms worldwide, from 10.9% to 9.3%.

  5. In September 2026, Wincher rose from 8th to 7th among SEO rank tracking platforms worldwide.

  6. In September 2026, Nightwatch fell from 7th to 8th among SEO rank tracking platforms worldwide.

How are Semrush’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Semrush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • semrush
  • semrush seo tool

Do you work for Semrush? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Semrush compete?

Semrush is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Keyword research tools1st of 743.3%Show ranking
SEO tools1st of 1045.5%Show ranking
Web traffic intelligence platforms1st of 549.3%Show ranking
SEO rank tracking platforms1st of 956.7%Shown above
Backlink analysis tools1st of 559.1%Show ranking
AI search visibility tools1st of 1060.8%Show ranking
Competitive intelligence platforms1st of 761.9%Show ranking
AI SEO tools1st of 868.6%Show ranking
Content marketing platforms1st of 768.9%Show ranking
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Is Semrush your brand?

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