How popular isSemrush in search?
In August 2026, there were an estimated 736K branded searches for Semrush worldwide which is down 12.5% over the last 11 months. Semrush holds 51.5% estimated Share of Search among keyword research tools worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Semrush51.5%
Ahrefs27.5%
Ubersuggest11.5%
Moz9.4%
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Which keyword research tools compete with Semrush?
Share of Search by month for Semrush, Ahrefs, Ubersuggest, Moz. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Ubersuggest | Moz |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 29.2% | 14.3% | 7.8% |
| Nov 2025 | 51.6% | 25.2% | 15% | 8.2% |
| Dec 2025 | 52.9% | 21.6% | 15.3% | 10.3% |
| Jan 2026 | 46.3% | 28.2% | 16.5% | 9% |
| Feb 2026 | 48.7% | 29.5% | 14.1% | 7.7% |
| Mar 2026 | 65.2% | 19.4% | 10.7% | 4.8% |
| Apr 2026 | 51.4% | 27.2% | 13.8% | 7.6% |
| May 2026 | 47.2% | 31.1% | 13% | 8.7% |
| Jun 2026 | 50.6% | 27.2% | 13.2% | 8.9% |
| Jul 2026 | 47.5% | 33% | 10.7% | 8.8% |
| Aug 2026 | 51.5% | 27.5% | 11.5% | 9.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 736K | +0.55% | +4 points | |
| 2, held 2nd | 27.5% | 393K | -22.7% | -5.5 points | |
| 3, held 3rd | 11.5% | 165K | -0.15% | +0.8 points | |
| 4, held 4th | 9.4% | 135K | 0% | +0.7 points |
1.
51.5%
Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +4 points.
2.
27.5%
Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -5.5 points.
11.5%
Held 3rd. 165K estimated branded searches, -0.15% vs prior month. Share +0.8 points.
4.
Moz9.4%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
Compare search popularity between Semrush and its closest rivals
How has branded search demand for Semrush changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Semrush worldwide fell from 841K to 736K.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among keyword research tools worldwide increased from 48.7% to 51.5%.
- Across the 11 months ending August 2026, Semrush’s estimated Share of Search among keyword research tools worldwide peaked at 65.2% in March 2026 and was lowest at 46.3% in January 2026.
How did search popularity change for keyword research tools worldwide in August 2026?
4 changes
In August 2026, Semrush gained estimated Share of Search among keyword research tools worldwide, from 47.5% to 51.5%.
In August 2026, Ubersuggest gained estimated Share of Search among keyword research tools worldwide, from 10.7% to 11.5%.
In August 2026, Moz gained estimated Share of Search among keyword research tools worldwide, from 8.8% to 9.4%.
In August 2026, Ahrefs lost estimated Share of Search among keyword research tools worldwide, from 33% to 27.5%.
Where does Semrush compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Keyword research tools | 1st of 4 | 51.5% | Shown above |
| Web traffic intelligence platforms | 1st of 5 | 51.9% | Show ranking |
| SEO software platforms | 1st of 7 | 54.3% | Show ranking |
| Backlink analysis tools | 1st of 5 | 58% | Show ranking |
How is Semrush measured?
Brandwave collects information about searches that people make online using Semrush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- semrush
- semrush keyword research tool
- semrush seo tool
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