Brandwave

Peec AI vs Semrush:Which is more popular?

In September 2026, Semrush had more branded searches than Peec AI among AI search visibility tools worldwide. Semrush had about 673,000 branded searches, while Peec AI had 23,800. Semrush made up 60.8% of all AI search visibility tool searches we track, and Peec AI accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about AI search visibility tools, Peec AI and Semrush each appeared in four of the five answers. Peec AI was mentioned before Semrush in three out of four answers.

Among AI search visibility tools worldwide in September 2026

Who do people search for more?

Semrush, about 28 searches for every 1 for Peec AI

Semrush 673K searchesPeec AI 23.8K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Peec AI in 4 of 5Semrush in 4 of 5

Who does AI recommend more?

Peec AI, named ahead of Semrush in 3 of 4 answers

Peec AI first in 3Semrush first in 1

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Top AI search visibility tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peec AI and Semrush were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peec AI was listed before Semrush in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peec AI1st
  2. Otterly.AI2nd
  3. Semrush3rd
  4. Profound4th
  5. Ahrefs5th
  6. SE Ranking6th
  7. Searchable7th
  8. AirOps–
  9. AthenaHQ–
  10. Scrunch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peec AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Otterly.AI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Profound3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SE Ranking2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Searchable1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AirOps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AthenaHQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scrunch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI search visibility tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Peec AI or Semrush more popular in search?

This chart shows how often people search Google for Peec AI and Semrush by name. Each line represents a brand's share of searches for all ten AI search visibility tools we track, month by month, from English-language searches worldwide.

Peec AI and Semrush among AI search visibility tools worldwide, by month

Share of searches by month for Semrush, Peec AI. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsSE RankingPeec AIProfoundAirOpsSearchableOtterly.AIAthenaHQScrunch
Oct 202558.2%31.8%5.2%0.91%1.1%1.1%0.75%0.24%0.27%0.31%
Nov 202562.3%27.9%4.6%1.4%0.99%1.4%0.65%0.26%0.23%0.28%
Dec 202565.4%23.9%4.8%1.5%1.1%1.5%1%0.26%0.29%0.28%
Jan 202657.3%31.3%5.2%1.6%1.1%1.6%0.92%0.35%0.33%0.31%
Feb 202657.3%31.3%5.1%1.3%1.5%1.6%0.76%0.36%0.37%0.31%
Mar 202661.6%27.6%4.5%1.4%1.6%1.4%0.8%0.46%0.32%0.27%
Apr 202661.9%27.7%4.6%1.4%1.4%1.4%0.66%0.38%0.32%0.27%
May 202654.3%29.7%8.9%2.3%1.4%1.5%0.87%0.51%0.33%0.29%
Jun 202660.8%27.2%4.5%2.1%1.6%1.7%0.78%0.57%0.39%0.4%
Jul 202661%27.3%4.5%2.1%1.6%1.4%0.95%0.55%0.32%0.33%
Aug 202661.4%27.5%3.7%2.1%1.9%1.4%0.95%0.49%0.26%0.33%
Sep 202660.8%27.2%4.5%2.2%2%1.4%0.94%0.52%0.27%0.27%

How has the Peec AI and Semrush comparison changed over the last 12 months?

3 findings
  • Semrush was ahead of Peec AI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peec AI’s share of searches among AI search visibility tools worldwide moved from 0.91% to 2.2%, and its estimated monthly branded searches moved from 12.8K to 23.8K.
  • Across the 12 months ending September 2026, Semrush’s share of searches among AI search visibility tools worldwide moved from 58.2% to 60.8%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for AI search visibility tools worldwide in September 2026?

2 changes

  1. In September 2026, Semrush lost share of searches among AI search visibility tools worldwide, from 61.4% to 60.8%.

  2. Estimated monthly branded searches for Peec AI worldwide rose 85.6% over 12 measured months, from 12.8K to 23.8K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Peec AI’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peec AI

3 branded search terms

  • Peec AI
  • peec.ai
  • peecai

Semrush

1 branded search term

  • semrush

How the Brand Demand Index is measured

Other head-to-heads among AI search visibility tools

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