Nightwatch vs Semrush:Which is more popular?
In September 2026, Semrush had more branded searches than Nightwatch among SEO rank tracking platforms worldwide. Semrush had about 673,000 branded searches, while Nightwatch had 300. Semrush made up 56.7% of all SEO rank tracking platform searches we track, and Nightwatch accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about SEO rank tracking platforms, Semrush appeared in all five answers and Nightwatch in three. Semrush was mentioned before Nightwatch in every answer.
Who do people search for more?
Semrush, about 2243 searches for every 1 for Nightwatch
Who does AI mention more?
Semrush, mentioned in every answer we collected
Who does AI recommend more?
Semrush, named ahead of Nightwatch in every answer
Follow Nightwatch vs Semrush and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top SEO rank tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. Nightwatch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush was listed before Nightwatch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Semrush1st
SE Ranking2nd
AccuRanker3rd
Ahrefs4th
Nightwatch5th- Mangools SERPWatcher6th
Wincher7th
Moz–
ProRankTracker–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AccuRanker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ahrefs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nightwatch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mangools SERPWatcher3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wincher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO rank tracking platforms
5 answers
Asked ChatGPT
“Which SEO rank tracking platform should I use?”
Asked ChatGPT
“What are the best SEO rank tracking platforms?”
Asked ChatGPT
“What's the best SEO rank tracking platform for keyword positions?”
Searched Google, AI Overview
“best rank tracker”
Searched Google, AI Overview
“rank tracking software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nightwatch or Semrush more popular in search?
This chart shows how often people search Google for Nightwatch and Semrush by name. Each line represents a brand's share of searches for all nine SEO rank tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Semrush, Nightwatch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Ahrefs | Moz | SE Ranking | AccuRanker | ProRankTracker | Wincher | Nightwatch | Mangools SERPWatcher |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 32.4% | 8.8% | 4.8% | 0.38% | 0.1% | 0.04% | 0.17% | <0.01% |
| Nov 2025 | 57.3% | 28.5% | 9.4% | 4.2% | 0.26% | 0.09% | 0.03% | 0.18% | <0.01% |
| Dec 2025 | 58.9% | 24.4% | 11.8% | 4.3% | 0.26% | 0.08% | 0.03% | 0.15% | 0.01% |
| Jan 2026 | 52.1% | 32.3% | 10.4% | 4.7% | 0.29% | 0.08% | 0.03% | 0.11% | <0.01% |
| Feb 2026 | 52.9% | 32.8% | 8.6% | 4.8% | 0.3% | 0.46% | 0.04% | 0.06% | 0.05% |
| Mar 2026 | 57.4% | 29.9% | 7.7% | 4.2% | 0.29% | 0.4% | 0.08% | 0.06% | 0.03% |
| Apr 2026 | 54.8% | 31.8% | 9% | 4% | 0.26% | 0.05% | 0.05% | 0.03% | <0.01% |
| May 2026 | 48% | 34.1% | 9.6% | 7.9% | 0.19% | 0.07% | 0.06% | 0.03% | <0.01% |
| Jun 2026 | 52.9% | 32.3% | 10.6% | 3.9% | 0.2% | 0.04% | 0.04% | 0.03% | <0.01% |
| Jul 2026 | 49.4% | 36.8% | 9.9% | 3.6% | 0.19% | 0.05% | 0.03% | 0.03% | <0.01% |
| Aug 2026 | 54.1% | 31.5% | 10.9% | 3.3% | 0.2% | 0.06% | 0.02% | 0.03% | <0.01% |
| Sep 2026 | 56.7% | 29.5% | 9.3% | 4.2% | 0.25% | 0.05% | 0.03% | 0.03% | <0.01% |
How has the Nightwatch and Semrush comparison changed over the last 12 months?
3 findings
- Semrush was ahead of Nightwatch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nightwatch’s share of searches among SEO rank tracking platforms worldwide moved from 0.17% to 0.03%, and its estimated monthly branded searches moved from 2.6K to 300.
- Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms worldwide moved from 53.4% to 56.7%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for SEO rank tracking platforms worldwide in September 2026?
2 changes
In September 2026, Semrush gained share of searches among SEO rank tracking platforms worldwide, from 54.1% to 56.7%.
In September 2026, Nightwatch fell from 7th to 8th among SEO rank tracking platforms worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Nightwatch’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nightwatch
2 branded search terms
- nightwatch rank tracker
- nightwatch seo
Semrush
1 branded search term
- semrush
Other head-to-heads among SEO rank tracking platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.