HubSpot vs Semrush:Which is more popular?
In September 2026, Semrush had more branded searches than HubSpot among content marketing platforms worldwide. Semrush had about 673,000 branded searches, while HubSpot had 1,000. Semrush made up 68.8% of all content marketing platform searches we track, and HubSpot accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about content marketing platforms, HubSpot appeared in four of the five answers and Semrush in three. HubSpot was mentioned before Semrush in every answer.
Who do people search for more?
Semrush, about 673 searches for every 1 for HubSpot
Who does AI mention more?
HubSpot, mentioned in 4 of 5 answers, Semrush in 3
Who does AI recommend more?
HubSpot, named ahead of Semrush in every answer
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Top content marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Semrush was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. HubSpot was listed before Semrush in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about content marketing platforms
5 answers
Asked ChatGPT
“Which content marketing platform should I use?”
Asked ChatGPT
“What are the best content marketing platforms?”
Asked ChatGPT
“What's the best content marketing platform for a marketing team?”
Searched Google, AI Overview
“content marketing platform”
Searched Google, AI Overview
“content planning software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HubSpot or Semrush more popular in search?
This chart shows how often people search Google for HubSpot and Semrush by name. Each line represents a brand's share of searches for all eight content marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Semrush, HubSpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | HubSpot |
|---|---|---|
| Nov 2025 | 74% | 0.09% |
| Dec 2025 | 70% | 0.14% |
| Jan 2026 | 65.9% | 0.13% |
| Feb 2026 | 69.8% | 0.17% |
| Mar 2026 | 73.5% | 0.21% |
| Apr 2026 | 74% | 0.14% |
| May 2026 | 70% | 0.17% |
| Jun 2026 | 70.6% | 0.17% |
| Jul 2026 | 70.4% | 0.17% |
| Aug 2026 | 68.9% | 0.13% |
| Sep 2026 | 68.8% | 0.1% |
| Oct 2026 | — | — |
HubSpot sells other things too, so only its searches that name this product count here, like “hubspot content hub”.
How has branded search for HubSpot and Semrush changed worldwide over the last 12 months?
3 findings
- Semrush was ahead of HubSpot in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, HubSpot’s share of searches among content marketing platforms worldwide moved from 0.09% to 0.1%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending September 2026, Semrush’s share of searches among content marketing platforms worldwide moved from 74% to 68.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for content marketing platforms worldwide in September 2026?
1 change
Semrush’s share of searches among content marketing platforms worldwide has lost ground for 3 months in a row, from 70.6% to 68.8% in September 2026.
How are HubSpot’s and Semrush’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HubSpot’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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