Brandwave

How popular isScreaming Frog in search?

In September 2026, there were an estimated 74.5K branded searches for Screaming Frog worldwide which held steady over the last 12 months. Screaming Frog holds 5% estimated Share of Search among SEO tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Semrush56.6%
  2. Ahrefs23.7%
  3. Ubersuggest11.2%
  4. Screaming Frog5%
  5. SE Ranking3.3%
  6. Moz Pro0.11%
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Which SEO tools compete with Screaming Frog?

Screaming Frog against SEO tools worldwide, by month

Share of Search by month for Semrush, Ahrefs, Ubersuggest, Screaming Frog, SE Ranking. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsUbersuggestScreaming FrogSE RankingMoz Pro
Oct 202548.1%29%14.2%4.3%4.3%0.17%
Nov 202551.4%25.2%15%4.5%3.7%0.15%
Dec 202553.1%21.8%15.5%5.7%3.8%0.19%
Jan 202646%28.2%16.5%5%4.1%0.2%
Feb 202647.6%29%13.9%5.1%4.2%0.22%
Mar 202663.8%19%10.5%3.9%2.6%0.16%
Apr 202650.8%27.4%14%4.2%3.4%0.17%
May 202645.3%30.3%12.6%4.7%6.9%0.19%
Jun 202650.2%27.8%13.5%5%3.3%0.16%
Jul 202647.4%33.4%10.9%4.9%3.3%0.16%
Aug 202652.1%27.9%11.7%5.3%2.9%0.14%
Sep 202656.6%23.7%11.2%5%3.3%0.11%

  1. 1.Semrush

    56.6%

    Held 1st. 838K estimated branded searches, +14.2% vs prior month. Share +4.6 points.

  2. 2.Ahrefs

    23.7%

    Held 2nd. 352K estimated branded searches, -10.7% vs prior month. Share -4.2 points.

  3. 3.Ubersuggest

    11.2%

    Held 3rd. 165K estimated branded searches, -0.02% vs prior month. Share -0.6 points.

  4. 4.Screaming Frog

    5%

    Held 4th. 74.5K estimated branded searches, +0.04% vs prior month. Share -0.3 points.

  5. 5.SE Ranking

    3.3%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  6. 6.Moz Pro

    0.11%

    Held 6th. 1.6K estimated branded searches, -16.1% vs prior month. Share 0 points.

Compare search popularity between Screaming Frog and its closest rivals

Every comparison with Screaming Frog

How has branded search demand for Screaming Frog changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Screaming Frog worldwide held steady, from 74.3K to 74.5K.
  • Across the 12 months ending September 2026, Screaming Frog’s estimated Share of Search among SEO tools worldwide increased from 4.3% to 5%.
  • Across the 12 months ending September 2026, Screaming Frog’s estimated Share of Search among SEO tools worldwide peaked at 5.7% in December 2025 and was lowest at 3.9% in March 2026.

How did search popularity change for SEO tools worldwide in September 2026?

  1. In September 2026, Semrush gained estimated Share of Search among SEO tools worldwide, from 52.1% to 56.6%.

  2. In September 2026, Ahrefs lost estimated Share of Search among SEO tools worldwide, from 27.9% to 23.7%.

  3. In September 2026, Ubersuggest lost estimated Share of Search among SEO tools worldwide, from 11.7% to 11.2%.

  4. Estimated monthly branded searches for Moz Pro worldwide fell 45.8% over 12 measured months, from 3K to 1.6K in September 2026.

  5. Estimated monthly branded searches for SE Ranking worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

Where does Screaming Frog compete?

Screaming Frog is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
SEO tools4th of 65%Shown above
SEO website crawlers1st of 591.4%Show ranking

How is Screaming Frog measured?

Brandwave collects information about searches that people make online using Screaming Frog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • crawler screaming frog
  • screaming frog
  • screaming frog app
  • screaming frog crawler
  • screamingfrog

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How the Brand Demand Index is measured

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