Brandwave

Screaming Frog vs Serpstat:Which is more popular?

In September 2026, Serpstat had more branded searches than Screaming Frog among SEO tools worldwide. Serpstat had about 5,410 branded searches, while Screaming Frog had 40. Serpstat made up 0.29% of all SEO tool searches we track, and Screaming Frog accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about SEO tools, Screaming Frog appeared in four of the five answers and Serpstat in none.

Among SEO tools worldwide in September 2026

Who do people search for more?

Serpstat, about 135 searches for every 1 for Screaming Frog

Serpstat 5.4K searchesScreaming Frog 40 searches

Who does AI mention more?

Screaming Frog, mentioned in 4 of 5 answers, Serpstat in 0

Screaming Frog in 4 of 5Serpstat in 0 of 5

Who does AI recommend more?

Screaming Frog, the only one of the two named

Screaming Frog first in 4Serpstat never named

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Top SEO tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screaming Frog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Serpstat did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. Ahrefs2nd
  3. Screaming Frog3rd
  4. SE Ranking4th
  5. Google Keyword Planner5th
  6. AnswerThePublic6th
  7. Moz Pro7th
  8. Mangools8th
  9. Ubersuggest9th
  10. Serpstat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keyword Planner2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AnswerThePublic2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Moz Pro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ubersuggest1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Serpstat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Screaming Frog or Serpstat more popular in search?

This chart shows how often people search Google for Screaming Frog and Serpstat by name. Each line represents a brand's share of searches for all ten SEO tools we track, month by month, from English-language searches worldwide.

Screaming Frog and Serpstat among SEO tools worldwide, by month

Share of searches by month for Serpstat, Screaming Frog. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushGoogle Keyword PlannerAhrefsUbersuggestAnswerThePublicSE RankingMangoolsSerpstatMoz ProScreaming Frog
Oct 202537.4%19.4%20.3%11%7.4%3.3%0.67%0.44%0.13%<0.01%
Nov 202539.6%17.8%17.5%11.5%9.4%2.8%0.7%0.46%0.11%<0.01%
Dec 202540.8%18.4%14.8%11.9%9.7%2.9%0.89%0.39%0.14%<0.01%
Jan 202635.2%18.2%19.1%12.6%10.3%3.1%0.94%0.42%0.15%<0.01%
Feb 202636.2%18.7%19.5%10.6%10.5%3.2%0.79%0.42%0.17%<0.01%
Mar 202654.6%13%14.1%9%6%2.2%0.55%0.36%0.13%<0.01%
Apr 202641.5%16.5%17.3%11.4%9.3%2.8%0.7%0.38%0.14%<0.01%
May 202637%18.2%19.1%10.3%8.4%5.6%0.77%0.42%0.15%<0.01%
Jun 202640.9%18.4%16.7%11%9%2.7%0.67%0.36%0.13%<0.01%
Jul 202639.9%22.7%17%9.1%7.5%2.7%0.67%0.3%0.13%<0.01%
Aug 202642.3%19.4%17.5%9.5%7.8%2.3%0.7%0.31%0.11%<0.01%
Sep 202645.5%19.3%16.4%9%6%2.7%0.66%0.29%0.09%<0.01%

How has the Screaming Frog and Serpstat comparison changed over the last 12 months?

3 findings
  • Serpstat was ahead of Screaming Frog in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Screaming Frog’s share of searches among SEO tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 40.
  • Across the 12 months ending September 2026, Serpstat’s share of searches among SEO tools worldwide moved from 0.44% to 0.29%, and its estimated monthly branded searches moved from 9.9K to 5.4K.

How did search popularity change for SEO tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Screaming Frog worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

  2. Estimated monthly branded searches for Serpstat worldwide fell 45.4% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Screaming Frog’s and Serpstat’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Screaming Frog

1 branded search term

  • crawler screaming frog

Serpstat

2 branded search terms

  • serpstat
  • serpstat seo

How the Brand Demand Index is measured

Other head-to-heads among SEO tools

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