Brandwave

Screaming Frog vs Semrush Site Audit:Which is more popular?

In September 2026, Screaming Frog had more branded searches than Semrush Site Audit among SEO website crawlers worldwide. Screaming Frog had about 74,500 branded searches, while Semrush Site Audit had 2,900. Screaming Frog made up 87.2% of all SEO website crawler searches we track, and Semrush Site Audit accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about SEO website crawlers, Screaming Frog appeared in four of the five answers and Semrush Site Audit in three. Screaming Frog was mentioned before Semrush Site Audit in every answer.

Among SEO website crawlers worldwide in September 2026

Who do people search for more?

Screaming Frog, about 26 searches for every 1 for Semrush Site Audit

Screaming Frog 74.5K searchesSemrush Site Audit 2.9K searches

Who does AI mention more?

Screaming Frog, mentioned in 4 of 5 answers, Semrush Site Audit in 3

Screaming Frog in 4 of 5Semrush Site Audit in 3 of 5

Who does AI recommend more?

Screaming Frog, named ahead of Semrush Site Audit in every answer

Screaming Frog first in 4Semrush Site Audit never first

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Top SEO website crawlers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screaming Frog was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Semrush Site Audit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Screaming Frog was listed before Semrush Site Audit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Screaming Frog1st
  2. Sitebulb2nd
  3. Ahrefs Site Audit3rd
  4. Lumar4th
  5. Semrush Site Audit5th
  6. Oncrawl6th
  7. JetOctopus7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sitebulb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ahrefs Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oncrawl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JetOctopus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO website crawlers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Screaming Frog or Semrush Site Audit more popular in search?

This chart shows how often people search Google for Screaming Frog and Semrush Site Audit by name. Each line represents a brand's share of searches for all seven SEO website crawlers we track, month by month, from English-language searches worldwide.

Screaming Frog and Semrush Site Audit among SEO website crawlers worldwide, by month

Share of searches by month for Screaming Frog, Semrush Site Audit. The figures are in the table below the chart.

View monthly share of searches table
MonthScreaming FrogSitebulbSemrush Site AuditOncrawlAhrefs Site AuditJetOctopusLumar
Oct 202585.2%7.6%1.8%2.8%1.5%0.83%0.22%
Nov 202586.1%7.7%1.5%2.2%1.5%0.83%0.15%
Dec 202587.2%6.4%2.2%2.2%1.2%0.69%0.08%
Jan 202687.1%6.4%2.2%2.2%1%0.84%0.15%
Feb 202685.8%6.3%2.8%2.8%1.5%0.68%0.17%
Mar 202685.8%5.1%4.2%2.3%1.8%0.68%0.13%
Apr 202684.1%6.2%5%2.1%1.8%0.67%0.12%
May 202682.3%6.1%7.3%1.8%1.8%0.65%0.15%
Jun 202683.8%6.1%6.1%1.8%1.5%0.66%0.12%
Jul 202680.3%5.9%8.7%1.7%2.6%0.64%0.12%
Aug 202684.3%5%7.5%1.5%1.1%0.54%0.11%
Sep 202687.2%5.2%3.4%2.2%1.2%0.69%0.12%

How has the Screaming Frog and Semrush Site Audit comparison changed over the last 12 months?

3 findings

How did search popularity change for SEO website crawlers worldwide in September 2026?

2 changes

  1. In September 2026, Screaming Frog gained share of searches among SEO website crawlers worldwide, from 84.3% to 87.2%.

  2. In September 2026, Semrush Site Audit lost share of searches among SEO website crawlers worldwide, from 7.5% to 3.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Screaming Frog’s and Semrush Site Audit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Screaming Frog

5 branded search terms

  • crawler screaming frog
  • screaming frog
  • screaming frog app
  • screaming frog crawler
  • screamingfrog

Semrush Site Audit

1 branded search term

  • semrush site audit

How the Brand Demand Index is measured

Other head-to-heads among SEO website crawlers

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