How popular isSemrush Site Audit?
In September 2026, people searched for Semrush Site Audit by name about 2,900 times worldwide, an 81.3% increase from the previous year. These searches made up 3.4% of all global SEO website crawler searches, placing Semrush Site Audit third out of seven crawlers. When we asked both ChatGPT and Google AI Overviews about SEO website crawlers, Semrush Site Audit appeared in three of the five answers and was the fifth most recommended of the seven.
Semrush Site Audit is the third most searched of 7 competitors and the fifth most recommended in AI answers.
Screaming FrogShare of searches 87.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SitebulbShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- Semrush Site AuditShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
OncrawlShare of searches 2.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- Ahrefs Site AuditShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top SEO website crawlers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Semrush Site Audit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush Site Audit is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Screaming Frog1st
- Sitebulb2nd
- Ahrefs Site Audit3rd
Lumar4th- Semrush Site Audit5th
- Oncrawl6th
JetOctopus7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sitebulb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ahrefs Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lumar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oncrawl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JetOctopus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO website crawlers
5 answers
Asked ChatGPT
“Which SEO website crawler should I use?”
Asked ChatGPT
“What are the best SEO website crawlers?”
Asked ChatGPT
“What's the best SEO website crawler for a technical SEO audit?”
Searched Google, AI Overview
“seo crawler tool”
Searched Google, AI Overview
“website crawl tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which SEO website crawlers compete with Semrush Site Audit?
Share of searches by month for Screaming Frog, Sitebulb, Semrush Site Audit, Oncrawl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Screaming Frog | Sitebulb | Semrush Site Audit | Oncrawl | Ahrefs Site Audit | JetOctopus | Lumar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 7.6% | 1.8% | 2.8% | 1.5% | 0.83% | 0.22% |
| Nov 2025 | 86.1% | 7.7% | 1.5% | 2.2% | 1.5% | 0.83% | 0.15% |
| Dec 2025 | 87.2% | 6.4% | 2.2% | 2.2% | 1.2% | 0.69% | 0.08% |
| Jan 2026 | 87.1% | 6.4% | 2.2% | 2.2% | 1% | 0.84% | 0.15% |
| Feb 2026 | 85.8% | 6.3% | 2.8% | 2.8% | 1.5% | 0.68% | 0.17% |
| Mar 2026 | 85.8% | 5.1% | 4.2% | 2.3% | 1.8% | 0.68% | 0.13% |
| Apr 2026 | 84.1% | 6.2% | 5% | 2.1% | 1.8% | 0.67% | 0.12% |
| May 2026 | 82.3% | 6.1% | 7.3% | 1.8% | 1.8% | 0.65% | 0.15% |
| Jun 2026 | 83.8% | 6.1% | 6.1% | 1.8% | 1.5% | 0.66% | 0.12% |
| Jul 2026 | 80.3% | 5.9% | 8.7% | 1.7% | 2.6% | 0.64% | 0.12% |
| Aug 2026 | 84.3% | 5% | 7.5% | 1.5% | 1.1% | 0.54% | 0.11% |
| Sep 2026 | 87.2% | 5.2% | 3.4% | 2.2% | 1.2% | 0.69% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.2% | 74.5K | +0.04% | +3 points | |
| 2, moved from 3rd to 2nd | 5.2% | 4.4K | -0.23% | +0.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 3.4% | 2.9K | -56.1% | -4.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 2.2% | 1.9K | +46.2% | +0.8 points | |
| 5, held 5th | 1.2% | 1K | 0% | 0 points | |
| 6, held 6th | 0.69% | 590 | +22.9% | +0.1 points | |
| 7, held 7th | 0.12% | 100 | 0% | 0 points |
87.2%
Held 1st. 74.5K estimated branded searches, +0.04% vs prior month. Share +3 points.
2.
Sitebulb5.2%
Moved from 3rd to 2nd. 4.4K estimated branded searches, -0.23% vs prior month. Share +0.2 points.
3.4%
Moved from 2nd to 3rd. 2.9K estimated branded searches, -56.1% vs prior month. Share -4.1 points.
4.
Oncrawl2.2%
Held 4th. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.8 points.
1.2%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
0.69%
Held 6th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.
7.
Lumar0.12%
Held 7th. 100 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Semrush Site Audit and its closest rivals
- Semrush Site Audit vs Screaming Frog: compare popularity
- Semrush Site Audit vs Sitebulb: compare popularity
- Semrush Site Audit vs Oncrawl: compare popularity
- Semrush Site Audit vs Ahrefs Site Audit: compare popularity
- Semrush Site Audit vs JetOctopus: compare popularity
- Compare Semrush Site Audit with any brand
Every comparison with Semrush Site Audit
6 comparisons
How has branded search demand for Semrush Site Audit changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Semrush Site Audit worldwide rose from 1.6K to 2.9K.
- Across the 12 months ending September 2026, Semrush Site Audit’s share of searches among SEO website crawlers worldwide increased from 1.8% to 3.4%.
- Across the 12 months ending September 2026, Semrush Site Audit’s share of searches among SEO website crawlers worldwide peaked at 8.7% in July 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Semrush Site Audit rose from 4th to 3rd among SEO website crawlers worldwide.
How did search popularity change for SEO website crawlers worldwide in September 2026?
6 changes
In September 2026, Screaming Frog gained share of searches among SEO website crawlers worldwide, from 84.3% to 87.2%.
In September 2026, Oncrawl gained share of searches among SEO website crawlers worldwide, from 1.5% to 2.2%.
In September 2026, Semrush Site Audit lost share of searches among SEO website crawlers worldwide, from 7.5% to 3.4%.
In September 2026, Sitebulb rose from 3rd to 2nd among SEO website crawlers worldwide.
Estimated monthly branded searches for Lumar worldwide fell 47.4% over 12 measured months, from 190 to 100 in September 2026.
Estimated monthly branded searches for Ahrefs Site Audit worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
How are Semrush Site Audit’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Semrush Site Audit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- semrush site audit
Who owns Semrush Site Audit?
Semrush Site Audit is owned by Semrush. Brandwave also tracks Semrush, 
Prowly and Semrush Writing Assistant, owned by the same company, worldwide.
Do you work for Semrush Site Audit? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Semrush Site Audit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.