Brandwave

Oncrawl vs Semrush Site Audit:Which is more popular?

In September 2026, Semrush Site Audit had more branded searches than Oncrawl among SEO website crawlers worldwide. Semrush Site Audit had about 2,900 branded searches, while Oncrawl had 1,900. Semrush Site Audit made up 3.4% of all SEO website crawler searches we track, and Oncrawl accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about SEO website crawlers, Semrush Site Audit appeared in three of the five answers and Oncrawl in one. Semrush Site Audit was mentioned before Oncrawl in three out of four answers.

Among SEO website crawlers worldwide in September 2026

Who do people search for more?

Semrush Site Audit, about 53% more searches than Oncrawl

Semrush Site Audit 2.9K searchesOncrawl 1.9K searches

Who does AI mention more?

Semrush Site Audit, mentioned in 3 of 5 answers, Oncrawl in 1

Semrush Site Audit in 3 of 5Oncrawl in 1 of 5

Who does AI recommend more?

Semrush Site Audit, named ahead of Oncrawl in 3 of 4 answers

Semrush Site Audit first in 3Oncrawl first in 1

Follow Oncrawl vs Semrush Site Audit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top SEO website crawlers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Semrush Site Audit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oncrawl was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Semrush Site Audit was listed before Oncrawl in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Screaming Frog1st
  2. Sitebulb2nd
  3. Ahrefs Site Audit3rd
  4. Lumar4th
  5. Semrush Site Audit5th
  6. Oncrawl6th
  7. JetOctopus7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sitebulb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ahrefs Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oncrawl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JetOctopus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO website crawlers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Oncrawl or Semrush Site Audit more popular in search?

This chart shows how often people search Google for Oncrawl and Semrush Site Audit by name. Each line represents a brand's share of searches for all seven SEO website crawlers we track, month by month, from English-language searches worldwide.

Oncrawl and Semrush Site Audit among SEO website crawlers worldwide, by month

Share of searches by month for Semrush Site Audit, Oncrawl. The figures are in the table below the chart.

View monthly share of searches table
MonthScreaming FrogSitebulbSemrush Site AuditOncrawlAhrefs Site AuditJetOctopusLumar
Oct 202585.2%7.6%1.8%2.8%1.5%0.83%0.22%
Nov 202586.1%7.7%1.5%2.2%1.5%0.83%0.15%
Dec 202587.2%6.4%2.2%2.2%1.2%0.69%0.08%
Jan 202687.1%6.4%2.2%2.2%1%0.84%0.15%
Feb 202685.8%6.3%2.8%2.8%1.5%0.68%0.17%
Mar 202685.8%5.1%4.2%2.3%1.8%0.68%0.13%
Apr 202684.1%6.2%5%2.1%1.8%0.67%0.12%
May 202682.3%6.1%7.3%1.8%1.8%0.65%0.15%
Jun 202683.8%6.1%6.1%1.8%1.5%0.66%0.12%
Jul 202680.3%5.9%8.7%1.7%2.6%0.64%0.12%
Aug 202684.3%5%7.5%1.5%1.1%0.54%0.11%
Sep 202687.2%5.2%3.4%2.2%1.2%0.69%0.12%

How has the Oncrawl and Semrush Site Audit comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Semrush Site Audit took it in March 2026.
  • Across the 12 months ending September 2026, Oncrawl’s share of searches among SEO website crawlers worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Semrush Site Audit’s share of searches among SEO website crawlers worldwide moved from 1.8% to 3.4%, and its estimated monthly branded searches moved from 1.6K to 2.9K.

How did search popularity change for SEO website crawlers worldwide in September 2026?

2 changes
  1. In September 2026, Oncrawl gained share of searches among SEO website crawlers worldwide, from 1.5% to 2.2%.

  2. In September 2026, Semrush Site Audit lost share of searches among SEO website crawlers worldwide, from 7.5% to 3.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oncrawl’s and Semrush Site Audit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oncrawl

1 branded search term

  • oncrawl

Semrush Site Audit

1 branded search term

  • semrush site audit

How the Brand Demand Index is measured

Other head-to-heads among SEO website crawlers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.