SEO website crawlers:Which brands are most popular in search?
In August 2026, Screaming Frog was the most searched among SEO website crawlers worldwide, with an estimated 93K branded searches and 93.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Screaming Frog93.6%
Sitebulb4.5%
Oncrawl1.3%
JetOctopus0.48%
Lumar0.1%
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Share of SearchLeaderboard
Compare services and tools used to crawl websites and audit technical SEO. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Screaming Frog, Sitebulb. The figures are in the table below the chart.
View monthly share of search table
| Month | Screaming Frog | Sitebulb | Oncrawl | JetOctopus | Lumar |
|---|---|---|---|---|---|
| Oct 2025 | 90.3% | 6.5% | 2.3% | 0.7% | 0.18% |
| Nov 2025 | 90.8% | 6.5% | 1.9% | 0.7% | 0.13% |
| Dec 2025 | 91.7% | 5.6% | 2% | 0.6% | 0.07% |
| Jan 2026 | 91.9% | 5.4% | 1.9% | 0.71% | 0.13% |
| Feb 2026 | 91.8% | 5.2% | 2.3% | 0.56% | 0.14% |
| Mar 2026 | 93.1% | 4.3% | 1.9% | 0.57% | 0.11% |
| Apr 2026 | 92.7% | 5% | 1.7% | 0.54% | 0.1% |
| May 2026 | 92.5% | 5.2% | 1.5% | 0.56% | 0.13% |
| Jun 2026 | 92.6% | 5.2% | 1.5% | 0.56% | 0.1% |
| Jul 2026 | 92.6% | 5.2% | 1.5% | 0.56% | 0.1% |
| Aug 2026 | 93.6% | 4.5% | 1.3% | 0.48% | 0.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.6% | 93K | -4.5% | +1 points | |
| 2, held 2nd | 4.5% | 4.5K | -18.6% | -0.7 points | |
| 3, held 3rd | 1.3% | 1.3K | -16.8% | -0.2 points | |
| 4, held 4th | 0.48% | 480 | -18.6% | -0.1 points | |
| 5, held 5th | 0.1% | 100 | -9.1% | 0 points |
93.6%
held 1st · 93K estimated branded searches · -4.5% vs prior month · +1 points
2.
Sitebulb4.5%
held 2nd · 4.5K estimated branded searches · -18.6% vs prior month · -0.7 points
3.
Oncrawl1.3%
held 3rd · 1.3K estimated branded searches · -16.8% vs prior month · -0.2 points
0.48%
held 4th · 480 estimated branded searches · -18.6% vs prior month · -0.1 points
5.
Lumar0.1%
held 5th · 100 estimated branded searches · -9.1% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among SEO website crawlers worldwide?
5 brands
In August 2026, Screaming Frog was the most searched among SEO website crawlers worldwide, with an estimated 93K branded searches and 93.6% estimated Share of Search within this set. Sitebulb is in 2nd place, 89.1 percentage points behind at 4.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Screaming Frog | 90.3% → 93.6% | 93.6%Aug 2026 | 90.3%Oct 2025 | 1st |
| Sitebulb | 6.5% → 4.5% | 6.5%Nov 2025 | 4.3%Mar 2026 | 2nd |
| Oncrawl | 2.3% → 1.3% | 2.3%Oct 2025 | 1.3%Aug 2026 | 3rd |
| JetOctopus | 0.7% → 0.48% | 0.71%Jan 2026 | 0.48%Aug 2026 | 4th |
| Lumar | 0.18% → 0.1% | 0.18%Oct 2025 | 0.07%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Screaming Frog’s estimated Share of Search among SEO website crawlers worldwide increased from 90.3% to 93.6%.
- Across the 11 months ending August 2026, Sitebulb’s estimated Share of Search among SEO website crawlers worldwide decreased from 6.5% to 4.5%.
- Across the 11 months ending August 2026, Oncrawl’s estimated Share of Search among SEO website crawlers worldwide decreased from 2.3% to 1.3%.
- Across the 11 months ending August 2026, Sitebulb’s estimated Share of Search among SEO website crawlers worldwide peaked at 6.5% in November 2025 and was lowest at 4.3% in March 2026.
- Across the 11 months ending August 2026, JetOctopus and Lumar held steady: their estimated Share of Search among SEO website crawlers worldwide each moved less than 0.5 percentage points.
How did search popularity change for SEO website crawlers worldwide in August 2026?
5 changes
In August 2026, Screaming Frog gained estimated Share of Search among SEO website crawlers worldwide, from 92.6% to 93.6%.
In August 2026, Sitebulb lost estimated Share of Search among SEO website crawlers worldwide, from 5.2% to 4.5%.
Estimated monthly branded searches for Lumar worldwide fell 47.4% over 11 measured months, from 190 to 100 in August 2026.
Estimated monthly branded searches for Oncrawl worldwide fell 44.4% over 11 measured months, from 2.4K to 1.3K in August 2026.
Estimated monthly branded searches for JetOctopus worldwide fell 33.3% over 11 measured months, from 720 to 480 in August 2026.
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