Semrush Site Audit vs Sitebulb:Which is more popular?
In September 2026, Sitebulb had more branded searches than Semrush Site Audit among SEO website crawlers worldwide. Sitebulb had about 4,430 branded searches, while Semrush Site Audit had 2,900. Sitebulb made up 5.2% of all SEO website crawler searches we track, and Semrush Site Audit accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about SEO website crawlers, Sitebulb appeared in four of the five answers and Semrush Site Audit in three. Sitebulb was mentioned before Semrush Site Audit in every answer.
Who do people search for more?
Sitebulb, about 53% more searches than Semrush Site Audit
Who does AI mention more?
Sitebulb, mentioned in 4 of 5 answers, Semrush Site Audit in 3
Who does AI recommend more?
Sitebulb, named ahead of Semrush Site Audit in every answer
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Top SEO website crawlers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sitebulb was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Semrush Site Audit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sitebulb was listed before Semrush Site Audit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Screaming Frog1st- Sitebulb2nd
- Ahrefs Site Audit3rd
Lumar4th- Semrush Site Audit5th
Oncrawl6th
JetOctopus7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sitebulb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ahrefs Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lumar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oncrawl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JetOctopus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SEO website crawlers
5 answers
Asked ChatGPT
“Which SEO website crawler should I use?”
Asked ChatGPT
“What are the best SEO website crawlers?”
Asked ChatGPT
“What's the best SEO website crawler for a technical SEO audit?”
Searched Google, AI Overview
“seo crawler tool”
Searched Google, AI Overview
“website crawl tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Semrush Site Audit or Sitebulb more popular in search?
This chart shows how often people search Google for Semrush Site Audit and Sitebulb by name. Each line represents a brand's share of searches for all seven SEO website crawlers we track, month by month, from English-language searches worldwide.
Share of searches by month for Sitebulb, Semrush Site Audit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Screaming Frog | Sitebulb | Semrush Site Audit | Oncrawl | Ahrefs Site Audit | JetOctopus | Lumar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.2% | 7.6% | 1.8% | 2.8% | 1.5% | 0.83% | 0.22% |
| Nov 2025 | 86.1% | 7.7% | 1.5% | 2.2% | 1.5% | 0.83% | 0.15% |
| Dec 2025 | 87.2% | 6.4% | 2.2% | 2.2% | 1.2% | 0.69% | 0.08% |
| Jan 2026 | 87.1% | 6.4% | 2.2% | 2.2% | 1% | 0.84% | 0.15% |
| Feb 2026 | 85.8% | 6.3% | 2.8% | 2.8% | 1.5% | 0.68% | 0.17% |
| Mar 2026 | 85.8% | 5.1% | 4.2% | 2.3% | 1.8% | 0.68% | 0.13% |
| Apr 2026 | 84.1% | 6.2% | 5% | 2.1% | 1.8% | 0.67% | 0.12% |
| May 2026 | 82.3% | 6.1% | 7.3% | 1.8% | 1.8% | 0.65% | 0.15% |
| Jun 2026 | 83.8% | 6.1% | 6.1% | 1.8% | 1.5% | 0.66% | 0.12% |
| Jul 2026 | 80.3% | 5.9% | 8.7% | 1.7% | 2.6% | 0.64% | 0.12% |
| Aug 2026 | 84.3% | 5% | 7.5% | 1.5% | 1.1% | 0.54% | 0.11% |
| Sep 2026 | 87.2% | 5.2% | 3.4% | 2.2% | 1.2% | 0.69% | 0.12% |
How has the Semrush Site Audit and Sitebulb comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Semrush Site Audit took it in May 2026, Sitebulb took it in June 2026, Semrush Site Audit took it in July 2026, Sitebulb took it in September 2026.
- Across the 12 months ending September 2026, Semrush Site Audit’s share of searches among SEO website crawlers worldwide moved from 1.8% to 3.4%, and its estimated monthly branded searches moved from 1.6K to 2.9K.
- Across the 12 months ending September 2026, Sitebulb’s share of searches among SEO website crawlers worldwide moved from 7.6% to 5.2%, and its estimated monthly branded searches moved from 6.7K to 4.4K.
How did search popularity change for SEO website crawlers worldwide in September 2026?
2 changes
In September 2026, Semrush Site Audit lost share of searches among SEO website crawlers worldwide, from 7.5% to 3.4%.
In September 2026, Sitebulb rose from 3rd to 2nd among SEO website crawlers worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Semrush Site Audit’s and Sitebulb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Semrush Site Audit
1 branded search term
- semrush site audit
Sitebulb
3 branded search terms
- sitebulb
- sitebulb app
- sitebulb crawler
Other head-to-heads among SEO website crawlers
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