Brandwave

Lumar vs Semrush Site Audit:Which is more popular?

In September 2026, Semrush Site Audit had more branded searches than Lumar among SEO website crawlers worldwide. Semrush Site Audit had about 2,900 branded searches, while Lumar had 100. Semrush Site Audit made up 3.4% of all SEO website crawler searches we track, and Lumar accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about SEO website crawlers, Lumar and Semrush Site Audit each appeared in three of the five answers. Semrush Site Audit was mentioned before Lumar in two out of three answers that named either.

Among SEO website crawlers worldwide in September 2026

Who do people search for more?

Semrush Site Audit, about 29 searches for every 1 for Lumar

Semrush Site Audit 2.9K searchesLumar 100 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Lumar in 3 of 5Semrush Site Audit in 3 of 5

Who does AI recommend more?

Semrush Site Audit, named ahead of Lumar in 2 of 3 answers

Semrush Site Audit first in 2Lumar first in 1

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Top SEO website crawlers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lumar and Semrush Site Audit were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Semrush Site Audit was listed before Lumar in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Screaming Frog1st
  2. Sitebulb2nd
  3. Ahrefs Site Audit3rd
  4. Lumar4th
  5. Semrush Site Audit5th
  6. Oncrawl6th
  7. JetOctopus7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Screaming Frog4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sitebulb4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Semrush Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ahrefs Site Audit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lumar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oncrawl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JetOctopus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO website crawlers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Lumar or Semrush Site Audit more popular in search?

This chart shows how often people search Google for Lumar and Semrush Site Audit by name. Each line represents a brand's share of searches for all seven SEO website crawlers we track, month by month, from English-language searches worldwide.

Lumar and Semrush Site Audit among SEO website crawlers worldwide, by month

Share of searches by month for Semrush Site Audit, Lumar. The figures are in the table below the chart.

View monthly share of searches table
MonthScreaming FrogSitebulbSemrush Site AuditOncrawlAhrefs Site AuditJetOctopusLumar
Oct 202585.2%7.6%1.8%2.8%1.5%0.83%0.22%
Nov 202586.1%7.7%1.5%2.2%1.5%0.83%0.15%
Dec 202587.2%6.4%2.2%2.2%1.2%0.69%0.08%
Jan 202687.1%6.4%2.2%2.2%1%0.84%0.15%
Feb 202685.8%6.3%2.8%2.8%1.5%0.68%0.17%
Mar 202685.8%5.1%4.2%2.3%1.8%0.68%0.13%
Apr 202684.1%6.2%5%2.1%1.8%0.67%0.12%
May 202682.3%6.1%7.3%1.8%1.8%0.65%0.15%
Jun 202683.8%6.1%6.1%1.8%1.5%0.66%0.12%
Jul 202680.3%5.9%8.7%1.7%2.6%0.64%0.12%
Aug 202684.3%5%7.5%1.5%1.1%0.54%0.11%
Sep 202687.2%5.2%3.4%2.2%1.2%0.69%0.12%

How has the Lumar and Semrush Site Audit comparison changed over the last 12 months?

3 findings

How did search popularity change for SEO website crawlers worldwide in September 2026?

2 changes

  1. In September 2026, Semrush Site Audit lost share of searches among SEO website crawlers worldwide, from 7.5% to 3.4%.

  2. Estimated monthly branded searches for Lumar worldwide fell 47.4% over 12 measured months, from 190 to 100 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lumar’s and Semrush Site Audit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lumar

2 branded search terms

  • lumar io
  • lumar seo

Semrush Site Audit

1 branded search term

  • semrush site audit

How the Brand Demand Index is measured

Other head-to-heads among SEO website crawlers

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