Brandwave

Keyword research tools:Which brands are most popular in search?

In August 2026, Semrush was the most searched among keyword research tools worldwide, with an estimated 736K branded searches and 51.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Semrush51.5%
  2. Ahrefs27.5%
  3. Ubersuggest11.5%
  4. Moz9.4%

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Share of SearchLeaderboard

Compare the tools used to research search keywords. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among keyword research tools worldwide, by month

Share of Search by month for Semrush, Ahrefs, Ubersuggest, Moz. The figures are in the table below the chart.

View monthly share of search table
MonthSemrushAhrefsUbersuggestMoz
Oct 202548.7%29.2%14.3%7.8%
Nov 202551.6%25.2%15%8.2%
Dec 202552.9%21.6%15.3%10.3%
Jan 202646.3%28.2%16.5%9%
Feb 202648.7%29.5%14.1%7.7%
Mar 202665.2%19.4%10.7%4.8%
Apr 202651.4%27.2%13.8%7.6%
May 202647.2%31.1%13%8.7%
Jun 202650.6%27.2%13.2%8.9%
Jul 202647.5%33%10.7%8.8%
Aug 202651.5%27.5%11.5%9.4%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Semrush

    51.5%

    Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +4 points.

  2. 2.Ahrefs

    27.5%

    Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -5.5 points.

  3. 3.Ubersuggest

    11.5%

    Held 3rd. 165K estimated branded searches, -0.15% vs prior month. Share +0.8 points.

  4. 4.Moz

    9.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among keyword research tools worldwide?

In August 2026, Semrush was the most searched among keyword research tools worldwide, with an estimated 736K branded searches and 51.5% estimated Share of Search within this set. Ahrefs is in 2nd place, 24 percentage points behind at 27.5% Share of Search.

Global keyword research tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Semrush48.7% → 51.5%65.2%Mar 202646.3%Jan 20261st
Ahrefs29.2% → 27.5%33%Jul 202619.4%Mar 20262nd
Ubersuggest14.3% → 11.5%16.5%Jan 202610.7%Mar 20263rd
Moz7.8% → 9.4%10.3%Dec 20254.8%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among keyword research tools worldwide increased from 48.7% to 51.5%.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among keyword research tools worldwide decreased from 29.2% to 27.5%.
  • Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among keyword research tools worldwide decreased from 14.3% to 11.5%.
  • Across the 11 months ending August 2026, Moz’s estimated Share of Search among keyword research tools worldwide increased from 7.8% to 9.4%.
  • Across the 11 months ending August 2026, Semrush’s estimated Share of Search among keyword research tools worldwide peaked at 65.2% in March 2026 and was lowest at 46.3% in January 2026.
  • Across the 11 months ending August 2026, Ahrefs’ estimated Share of Search among keyword research tools worldwide peaked at 33% in July 2026 and was lowest at 19.4% in March 2026.
  • Across the 11 months ending August 2026, Ubersuggest’s estimated Share of Search among keyword research tools worldwide peaked at 16.5% in January 2026 and was lowest at 10.7% in March 2026.
  • Across the 11 months ending August 2026, Moz’s estimated Share of Search among keyword research tools worldwide peaked at 10.3% in December 2025 and was lowest at 4.8% in March 2026.

How did search popularity change for keyword research tools worldwide in August 2026?

  1. In August 2026, Semrush gained estimated Share of Search among keyword research tools worldwide, from 47.5% to 51.5%.

  2. In August 2026, Ubersuggest gained estimated Share of Search among keyword research tools worldwide, from 10.7% to 11.5%.

  3. In August 2026, Moz gained estimated Share of Search among keyword research tools worldwide, from 8.8% to 9.4%.

  4. In August 2026, Ahrefs lost estimated Share of Search among keyword research tools worldwide, from 33% to 27.5%.

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