How popular isMoz in search?
In August 2026, there were an estimated 135K branded searches for Moz worldwide which held steady over the last 11 months. Moz holds 9.4% estimated Share of Search among keyword research tools worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Semrush51.5%
Ahrefs27.5%
Ubersuggest11.5%
Moz9.4%
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Which keyword research tools compete with Moz?
Share of Search by month for Semrush, Ahrefs, Ubersuggest, Moz. The figures are in the table below the chart.
View monthly share of search table
| Month | Semrush | Ahrefs | Ubersuggest | Moz |
|---|---|---|---|---|
| Oct 2025 | 48.7% | 29.2% | 14.3% | 7.8% |
| Nov 2025 | 51.6% | 25.2% | 15% | 8.2% |
| Dec 2025 | 52.9% | 21.6% | 15.3% | 10.3% |
| Jan 2026 | 46.3% | 28.2% | 16.5% | 9% |
| Feb 2026 | 48.7% | 29.5% | 14.1% | 7.7% |
| Mar 2026 | 65.2% | 19.4% | 10.7% | 4.8% |
| Apr 2026 | 51.4% | 27.2% | 13.8% | 7.6% |
| May 2026 | 47.2% | 31.1% | 13% | 8.7% |
| Jun 2026 | 50.6% | 27.2% | 13.2% | 8.9% |
| Jul 2026 | 47.5% | 33% | 10.7% | 8.8% |
| Aug 2026 | 51.5% | 27.5% | 11.5% | 9.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.5% | 736K | +0.55% | +4 points | |
| 2, held 2nd | 27.5% | 393K | -22.7% | -5.5 points | |
| 3, held 3rd | 11.5% | 165K | -0.15% | +0.8 points | |
| 4, held 4th | 9.4% | 135K | 0% | +0.7 points |
1.
51.5%
Held 1st. 736K estimated branded searches, +0.55% vs prior month. Share +4 points.
2.
27.5%
Held 2nd. 393K estimated branded searches, -22.7% vs prior month. Share -5.5 points.
11.5%
Held 3rd. 165K estimated branded searches, -0.15% vs prior month. Share +0.8 points.
4.
Moz9.4%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
Compare search popularity between Moz and its closest rivals
How has branded search demand for Moz changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Moz worldwide held steady at 135K.
- Across the 11 months ending August 2026, Moz’s estimated Share of Search among keyword research tools worldwide increased from 7.8% to 9.4%.
- Across the 11 months ending August 2026, Moz’s estimated Share of Search among keyword research tools worldwide peaked at 10.3% in December 2025 and was lowest at 4.8% in March 2026.
How did search popularity change for keyword research tools worldwide in August 2026?
4 changes
In August 2026, Semrush gained estimated Share of Search among keyword research tools worldwide, from 47.5% to 51.5%.
In August 2026, Ubersuggest gained estimated Share of Search among keyword research tools worldwide, from 10.7% to 11.5%.
In August 2026, Moz gained estimated Share of Search among keyword research tools worldwide, from 8.8% to 9.4%.
In August 2026, Ahrefs lost estimated Share of Search among keyword research tools worldwide, from 33% to 27.5%.
Where does Moz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Keyword research tools | 4th of 4 | 9.4% | Shown above |
| Backlink analysis tools | 3rd of 5 | 10.6% | Show ranking |
How is Moz measured?
Brandwave collects information about searches that people make online using Moz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- moz
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Is Moz your brand?
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