AnswerThePublic vs Moz:Which is more popular?
In September 2026, AnswerThePublic and Moz were level in searches among keyword research tools worldwide, with an estimated 110K branded searches each, at 5.7% of the total each. When we asked ChatGPT and Google AI Overviews about keyword research tools, AnswerThePublic appeared in two of the five answers and Moz in none.
Who do people search for more?
AnswerThePublic and Moz are searched for about as often as each other.
Who does AI mention more?
AnswerThePublic, mentioned in 2 of 5 answers, Moz in 0
Who does AI recommend more?
AnswerThePublic, the only one of the two named
Follow AnswerThePublic vs Moz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top keyword research tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AnswerThePublic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Moz did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Semrush1st
Google Keyword Planner2nd
Ahrefs3rd
KWFinder4th
Ubersuggest5th- AnswerThePublic6th
Moz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Keyword Planner5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ahrefs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ubersuggest3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KWFinder3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AnswerThePublic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about keyword research tools
5 answers
Asked ChatGPT
“Which keyword research tool should I use?”
Asked ChatGPT
“What are the best keyword research tools?”
Asked ChatGPT
“What's the best keyword research tool for search optimisation?”
Searched Google, AI Overview
“keyword research tools”
Searched Google, AI Overview
“seo keyword tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is AnswerThePublic or Moz more popular in search?
This chart shows how often people search Google for AnswerThePublic and Moz by name. Each line represents a brand's share of searches for all seven keyword research tools we track, month by month, from English-language searches worldwide.
Share of searches by month for AnswerThePublic, Moz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Semrush | Google Keyword Planner | Ahrefs | Ubersuggest | AnswerThePublic | Moz | KWFinder |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.9% | 18.7% | 21.6% | 10.6% | 7.1% | 5.8% | 0.42% |
| Nov 2025 | 37.9% | 17.1% | 18.5% | 11% | 9% | 6% | 0.44% |
| Dec 2025 | 38.5% | 17.3% | 15.8% | 11.2% | 9.2% | 7.5% | 0.45% |
| Jan 2026 | 33.5% | 17.3% | 20.5% | 12% | 9.8% | 6.6% | 0.39% |
| Feb 2026 | 34.7% | 17.9% | 21.2% | 10.1% | 10.1% | 5.5% | 0.41% |
| Mar 2026 | 52.9% | 12.6% | 15.8% | 8.7% | 5.8% | 3.9% | 0.23% |
| Apr 2026 | 38.6% | 15.3% | 20.8% | 10.6% | 8.6% | 5.8% | 0.28% |
| May 2026 | 34.9% | 17.2% | 23.3% | 9.7% | 8% | 6.5% | 0.26% |
| Jun 2026 | 37.3% | 16.8% | 20.7% | 10% | 8.2% | 6.7% | 0.27% |
| Jul 2026 | 34.7% | 19.7% | 24.4% | 7.9% | 6.5% | 6.5% | 0.26% |
| Aug 2026 | 38.5% | 17.7% | 20.7% | 8.7% | 7.1% | 7.1% | 0.28% |
| Sep 2026 | 43.3% | 18.4% | 18.2% | 8.5% | 5.7% | 5.7% | 0.28% |
How has the AnswerThePublic and Moz comparison changed over the last 12 months?
3 findings
- AnswerThePublic was ahead of Moz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AnswerThePublic’s share of searches among keyword research tools worldwide moved from 7.1% to 5.7%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 12 months ending September 2026, Moz’s share of searches among keyword research tools worldwide moved from 5.8% to 5.7%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for keyword research tools worldwide in September 2026?
2 changes
In September 2026, AnswerThePublic lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%.
In September 2026, Moz lost share of searches among keyword research tools worldwide, from 7.1% to 5.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AnswerThePublic’s and Moz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AnswerThePublic
1 branded search term
- answerthepublic
Moz
1 branded search term
- moz
Other head-to-heads among keyword research tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.