Brandwave

Moz vs SE Ranking:Which is more popular?

In September 2026, Moz had more branded searches than SE Ranking among SEO rank tracking platforms worldwide. Moz had about 110,000 branded searches, while SE Ranking had 49,500. Moz made up 9.3% of all SEO rank tracking platform searches we track, and SE Ranking accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about SEO rank tracking platforms, SE Ranking appeared in all five answers and Moz in none.

Among SEO rank tracking platforms worldwide in September 2026

Who do people search for more?

Moz, about 2 searches for every 1 for SE Ranking

Moz 110K searchesSE Ranking 49.5K searches

Who does AI mention more?

SE Ranking, mentioned in every answer we collected

SE Ranking in 5 of 5Moz in 0 of 5

Who does AI recommend more?

SE Ranking, the only one of the two named

SE Ranking first in 5Moz never named

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Top SEO rank tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SE Ranking appeared in all five answers. Moz did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Semrush1st
  2. SE Ranking2nd
  3. AccuRanker3rd
  4. Ahrefs4th
  5. Nightwatch5th
  6. Mangools SERPWatcher6th
  7. Wincher7th
  8. Moz–
  9. ProRankTracker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SE Ranking5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AccuRanker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nightwatch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mangools SERPWatcher3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wincher1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProRankTracker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SEO rank tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Moz or SE Ranking more popular in search?

This chart shows how often people search Google for Moz and SE Ranking by name. Each line represents a brand's share of searches for all nine SEO rank tracking platforms we track, month by month, from English-language searches worldwide.

Moz and SE Ranking among SEO rank tracking platforms worldwide, by month

Share of searches by month for Moz, SE Ranking. The figures are in the table below the chart.

View monthly share of searches table
MonthSemrushAhrefsMozSE RankingAccuRankerProRankTrackerWincherNightwatchMangools SERPWatcher
Oct 202553.4%32.4%8.8%4.8%0.38%0.1%0.04%0.17%<0.01%
Nov 202557.3%28.5%9.4%4.2%0.26%0.09%0.03%0.18%<0.01%
Dec 202558.9%24.4%11.8%4.3%0.26%0.08%0.03%0.15%0.01%
Jan 202652.1%32.3%10.4%4.7%0.29%0.08%0.03%0.11%<0.01%
Feb 202652.9%32.8%8.6%4.8%0.3%0.46%0.04%0.06%0.05%
Mar 202657.4%29.9%7.7%4.2%0.29%0.4%0.08%0.06%0.03%
Apr 202654.8%31.8%9%4%0.26%0.05%0.05%0.03%<0.01%
May 202648%34.1%9.6%7.9%0.19%0.07%0.06%0.03%<0.01%
Jun 202652.9%32.3%10.6%3.9%0.2%0.04%0.04%0.03%<0.01%
Jul 202649.4%36.8%9.9%3.6%0.19%0.05%0.03%0.03%<0.01%
Aug 202654.1%31.5%10.9%3.3%0.2%0.06%0.02%0.03%<0.01%
Sep 202656.7%29.5%9.3%4.2%0.25%0.05%0.03%0.03%<0.01%

How has the Moz and SE Ranking comparison changed over the last 12 months?

3 findings
  • Moz was ahead of SE Ranking in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moz’s share of searches among SEO rank tracking platforms worldwide moved from 8.8% to 9.3%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, SE Ranking’s share of searches among SEO rank tracking platforms worldwide moved from 4.8% to 4.2%, and its estimated monthly branded searches moved from 74K to 49.5K.

How did search popularity change for SEO rank tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, SE Ranking gained share of searches among SEO rank tracking platforms worldwide, from 3.3% to 4.2%.

  2. In September 2026, Moz lost share of searches among SEO rank tracking platforms worldwide, from 10.9% to 9.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Moz’s and SE Ranking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moz

1 branded search term

  • moz

SE Ranking

1 branded search term

  • se ranking

How the Brand Demand Index is measured

Other head-to-heads among SEO rank tracking platforms

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