Brandwave

How popular isGoogle Search Console?

In September 2026, people searched for Google Search Console by name about 4.1 million times worldwide, a 49.3% increase from the previous year. These searches made up 75.1% of all global backlink analysis tool searches, placing Google Search Console first out of eight tools. When we asked both ChatGPT and Google AI Overviews about backlink analysis tools, Google Search Console appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Google Search Console is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Google Search ConsoleShare of searches 75.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. SemrushShare of searches 12.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. AhrefsShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. UbersuggestShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MozShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

+3 more

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Top backlink analysis tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Search Console was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Search Console is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ahrefs1st
  2. Semrush2nd
  3. Majestic3rd
  4. Google Search Console4th
  5. Moz5th
  6. SE Ranking6th
  7. Ubersuggest–
  8. Linkody–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Semrush5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ahrefs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Search Console4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Majestic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SE Ranking2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ubersuggest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Linkody0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backlink analysis tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which backlink analysis tools compete with Google Search Console?

Google Search Console against backlink analysis tools worldwide, by month

Share of searches by month for Google Search Console, Semrush, Ahrefs, Ubersuggest, Moz. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Search ConsoleSemrushAhrefsUbersuggestMozSE RankingMajesticLinkody
Oct 202560.6%18.2%11%5.4%3%1.6%0.12%0.02%
Nov 202562%18.6%9.2%5.6%3.1%1.4%0.12%0.01%
Dec 202567.1%16.5%6.8%4.9%3.3%1.2%0.09%0.01%
Jan 202668.5%13.8%8.5%5%2.8%1.2%0.11%0.01%
Feb 202665.1%16%9.9%4.8%2.6%1.4%0.16%0.01%
Mar 202666.6%16.4%8.5%4.9%2.2%1.2%0.16%0.01%
Apr 202665.7%16.1%9.4%4.8%2.6%1.2%0.11%<0.01%
May 202667.6%13.6%9.7%4.1%2.7%2.2%0.11%<0.01%
Jun 202673.5%12.1%7.4%3.6%2.4%0.89%0.08%<0.01%
Jul 202672.8%12%8.9%2.9%2.4%0.88%0.08%<0.01%
Aug 202674.4%12.2%7.1%3%2.5%0.74%0.07%<0.01%
Sep 202675.1%12.4%6.4%3%2%0.91%0.08%<0.01%

  1. 1.Google Search Console

    75.1%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Semrush

    12.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Ahrefs

    6.4%

    Held 3rd. 351K estimated branded searches, -10.5% vs prior month. Share -0.7 points.

  4. 4.Ubersuggest

    3%

    Held 4th. 165K estimated branded searches, -0.02% vs prior month. Share 0 points.

  5. 5.Moz

    2%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  6. 6.SE Ranking

    0.91%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Majestic

    0.08%

    Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  8. 8.Linkody

    <0.01%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Search Console and its closest rivals

Every comparison with Google Search Console

13 comparisons

How has branded search demand for Google Search Console changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Search Console worldwide rose from 2.7M to 4.1M.
  • Across the 12 months ending September 2026, Google Search Console’s share of searches among backlink analysis tools worldwide increased from 60.6% to 75.1%.

How did search popularity change for backlink analysis tools worldwide in September 2026?

6 changes

  1. In September 2026, Google Search Console gained share of searches among backlink analysis tools worldwide, from 74.4% to 75.1%.

  2. In September 2026, Ahrefs lost share of searches among backlink analysis tools worldwide, from 7.1% to 6.4%.

  3. Estimated monthly branded searches for Linkody worldwide fell 45.8% over 12 measured months, from 720 to 390 in September 2026.

  4. Estimated monthly branded searches for SE Ranking worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

  5. Estimated monthly branded searches for Ubersuggest worldwide fell 33% over 12 measured months, from 246K to 165K in September 2026.

  6. Estimated monthly branded searches for Majestic worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Google Search Console’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Search Console’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google search console

How the Brand Demand Index is measured

Who owns Google Search Console?

Google Search Console is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Pub/Sub, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, OSV-Scanner, reCAPTCHA, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Search Console? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Search Console compete?

Google Search Console is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SEO tools1st of 1168.1%Show ranking
Backlink analysis tools1st of 875.1%Shown above
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Is Google Search Console your brand?

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