Brandwave

How popular isGoogle Cloud Secret Manager?

In September 2026, people searched for Google Cloud Secret Manager by name about 1,900 times worldwide, a 56.8% decrease from the previous year. These searches made up 0.15% of all global secrets management platform searches, placing Google Cloud Secret Manager seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about secrets management platforms, Google Cloud Secret Manager appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

Google Cloud Secret Manager is the seventh most searched of 7 competitors and the seventh most recommended in AI answers.

  1. 1PasswordShare of searches 64.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. DopplerShare of searches 28.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. VaultShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. InfisicalShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Google Cloud Secret ManagerShare of searches 0.15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top secrets management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Cloud Secret Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Cloud Secret Manager is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vault1st
  2. Infisical2nd
  3. AWS Secrets Manager3rd
  4. 1Password4th
  5. Akeyless5th
  6. Doppler6th
  7. Google Cloud Secret Manager7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vault5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS Secrets Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infisical4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doppler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Akeyless3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Secret Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about secrets management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which secrets management platforms compete with Google Cloud Secret Manager?

Google Cloud Secret Manager against secrets management platforms worldwide, by month

Share of searches by month for 1Password, Doppler, Vault, Infisical, Google Cloud Secret Manager. The figures are in the table below the chart.

View monthly share of searches table
Month1PasswordDopplerVaultInfisicalAWS Secrets ManagerAkeylessGoogle Cloud Secret Manager
Oct 202555.3%36.8%4.2%1.2%1.8%0.29%0.44%
Nov 202559.7%32.5%3.7%1.3%2%0.31%0.47%
Dec 202560%32.8%3.7%1.3%1.6%0.26%0.39%
Jan 202664.4%28.7%3.3%1.4%1.7%0.28%0.23%
Feb 202659.5%32.4%3.7%1.9%1.9%0.31%0.26%
Mar 202659.4%32.4%3.7%1.9%1.9%0.32%0.25%
Apr 202659.4%32.4%3.7%2.4%1.6%0.32%0.21%
May 202659.9%32.7%3%2.4%1.6%0.32%0.17%
Jun 202663.5%28.3%3.5%2.5%1.7%0.34%0.18%
Jul 202634.2%61.5%1.7%1.4%0.91%0.18%0.1%
Aug 202659.9%32.7%3%2.4%1.6%0.26%0.21%
Sep 202664.4%28.7%3.2%2.1%1.2%0.23%0.15%

  1. 1.1Password

    64.4%

    Held 1st. 827K estimated branded searches, +22.1% vs prior month. Share +4.5 points.

  2. 2.Doppler

    28.7%

    Held 2nd. 369K estimated branded searches, -0.08% vs prior month. Share -3.9 points.

  3. 3.Vault

    3.2%

    Held 3rd. 41.6K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  4. 4.Infisical

    2.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.AWS Secrets Manager

    1.2%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Akeyless

    0.23%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Google Cloud Secret Manager

    0.15%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

Compare popularity between Google Cloud Secret Manager and its closest rivals

Every comparison with Google Cloud Secret Manager

6 comparisons

How has branded search demand for Google Cloud Secret Manager changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Cloud Secret Manager worldwide fell from 4.4K to 1.9K.
  • Across the 12 months ending September 2026, Google Cloud Secret Manager fell from 6th to 7th among secrets management platforms worldwide.

How did search popularity change for secrets management platforms worldwide in September 2026?

5 changes

  1. In September 2026, 1Password gained share of searches among secrets management platforms worldwide, from 59.9% to 64.4%.

  2. In September 2026, Doppler lost share of searches among secrets management platforms worldwide, from 32.7% to 28.7%.

  3. Estimated monthly branded searches for Infisical worldwide rose 124% over 12 measured months, from 12.1K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Google Cloud Secret Manager worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are Google Cloud Secret Manager’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Cloud Secret Manager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google cloud secret manager

How the Brand Demand Index is measured

Who owns Google Cloud Secret Manager?

Google Cloud Secret Manager is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

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