Brandwave

Doppler vs Google Cloud Secret Manager:Which is more popular?

In September 2026, Doppler had more branded searches than Google Cloud Secret Manager among secrets management platforms worldwide. Doppler had about 369,000 branded searches, while Google Cloud Secret Manager had 1,900. Doppler made up 28.7% of all secrets management platform searches we track, and Google Cloud Secret Manager accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about secrets management platforms, Doppler appeared in three of the five answers and Google Cloud Secret Manager in two. Doppler and Google Cloud Secret Manager were each mentioned first in two of the four answers that named either.

Among secrets management platforms worldwide in September 2026

Who do people search for more?

Doppler, about 194 searches for every 1 for Google Cloud Secret Manager

Doppler 369K searchesGoogle Cloud Secret Manager 1.9K searches

Who does AI mention more?

Doppler, mentioned in 3 of 5 answers, Google Cloud Secret Manager in 2

Doppler in 3 of 5Google Cloud Secret Manager in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Doppler first in 2Google Cloud Secret Manager first in 2

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Top secrets management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Doppler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Cloud Secret Manager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Doppler and Google Cloud Secret Manager were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vault1st
  2. Infisical2nd
  3. AWS Secrets Manager3rd
  4. 1Password4th
  5. Akeyless5th
  6. Doppler6th
  7. Google Cloud Secret Manager7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vault5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS Secrets Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infisical4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doppler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Akeyless3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Secret Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about secrets management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Doppler or Google Cloud Secret Manager more popular in search?

This chart shows how often people search Google for Doppler and Google Cloud Secret Manager by name. Each line represents a brand's share of searches for all seven secrets management platforms we track, month by month, from English-language searches worldwide.

Doppler and Google Cloud Secret Manager among secrets management platforms worldwide, by month

Share of searches by month for Doppler, Google Cloud Secret Manager. The figures are in the table below the chart.

View monthly share of searches table
Month1PasswordDopplerVaultInfisicalAWS Secrets ManagerAkeylessGoogle Cloud Secret Manager
Oct 202555.3%36.8%4.2%1.2%1.8%0.29%0.44%
Nov 202559.7%32.5%3.7%1.3%2%0.31%0.47%
Dec 202560%32.8%3.7%1.3%1.6%0.26%0.39%
Jan 202664.4%28.7%3.3%1.4%1.7%0.28%0.23%
Feb 202659.5%32.4%3.7%1.9%1.9%0.31%0.26%
Mar 202659.4%32.4%3.7%1.9%1.9%0.32%0.25%
Apr 202659.4%32.4%3.7%2.4%1.6%0.32%0.21%
May 202659.9%32.7%3%2.4%1.6%0.32%0.17%
Jun 202663.5%28.3%3.5%2.5%1.7%0.34%0.18%
Jul 202634.2%61.5%1.7%1.4%0.91%0.18%0.1%
Aug 202659.9%32.7%3%2.4%1.6%0.26%0.21%
Sep 202664.4%28.7%3.2%2.1%1.2%0.23%0.15%

How has the Doppler and Google Cloud Secret Manager comparison changed over the last 12 months?

3 findings

How did search popularity change for secrets management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Doppler lost share of searches among secrets management platforms worldwide, from 32.7% to 28.7%.

  2. Estimated monthly branded searches for Google Cloud Secret Manager worldwide fell 56.8% over 12 measured months, from 4.4K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Doppler’s and Google Cloud Secret Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Doppler

2 branded search terms

  • doppler
  • doppler secrets

Google Cloud Secret Manager

1 branded search term

  • google cloud secret manager

How the Brand Demand Index is measured

Other head-to-heads among secrets management platforms

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