Brandwave

Secrets management platforms:Which brands are most popular in search?

In August 2026, 1Password was the most searched among secrets management platforms worldwide, with an estimated 732K branded searches and 64.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. 1Password64.9%
  2. Vault32.6%
  3. Infisical2.4%
  4. Doppler0.14%

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Share of SearchLeaderboard

Compare the platforms teams use to store and rotate secrets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among secrets management platforms worldwide, by month

Share of Search by month for 1Password, Vault, Infisical. The figures are in the table below the chart.

View monthly share of search table
Month1PasswordVaultInfisicalDoppler
Oct 202563.7%35.1%1.2%0.1%
Nov 202561.9%36.8%1.2%0.09%
Dec 202560.7%37.9%1.2%0.16%
Jan 202668.8%29.9%1.2%0.11%
Feb 202670.5%28%1.4%0.1%
Mar 202670.3%27.9%1.7%0.12%
Apr 202670.1%27.8%2%0.12%
May 202670.1%27.8%2%0.12%
Jun 202672.6%25.4%1.9%0.09%
Jul 202674.1%24.1%1.8%0.08%
Aug 202664.9%32.6%2.4%0.14%
Sep 2026————

This month’s ranking, August 2026

  1. 1.1Password

    64.9%

    Held 1st. 732K estimated branded searches, -35.4% vs prior month. Share -9.2 points.

  2. 2.Vault

    32.6%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +8.6 points.

  3. 3.Infisical

    2.4%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Doppler

    0.14%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among secrets management platforms worldwide?

In August 2026, 1Password was the most searched among secrets management platforms worldwide, with an estimated 732K branded searches and 64.9% estimated Share of Search within this set. Vault is in 2nd place, 32.2 percentage points behind at 32.6% Share of Search.

Global secrets management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
1Password63.7% → 64.9%74.1%Jul 202660.7%Dec 20251st
Vault35.1% → 32.6%37.9%Dec 202524.1%Jul 20262nd
Infisical1.2% → 2.4%2.4%Aug 20261.2%Oct 20253rd
Doppler0.1% → 0.14%0.16%Dec 20250.08%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide increased from 63.7% to 64.9%.
  • Across the 11 months ending August 2026, Vault’s estimated Share of Search among secrets management platforms worldwide decreased from 35.1% to 32.6%.
  • Across the 11 months ending August 2026, Infisical’s estimated Share of Search among secrets management platforms worldwide increased from 1.2% to 2.4%.
  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide peaked at 74.1% in July 2026 and was lowest at 60.7% in December 2025.
  • Across the 11 months ending August 2026, Vault’s estimated Share of Search among secrets management platforms worldwide peaked at 37.9% in December 2025 and was lowest at 24.1% in July 2026.
  • Across the 11 months ending August 2026, Doppler held steady: its estimated Share of Search among secrets management platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for secrets management platforms worldwide in August 2026?

  1. In August 2026, Vault gained estimated Share of Search among secrets management platforms worldwide, from 24.1% to 32.6%.

  2. In August 2026, Infisical gained estimated Share of Search among secrets management platforms worldwide, from 1.8% to 2.4%.

  3. In August 2026, 1Password lost estimated Share of Search among secrets management platforms worldwide, from 74.1% to 64.9%.

  4. Estimated monthly branded searches for Doppler worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.

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