How popular is1Password in search?
In August 2026, there were an estimated 732K branded searches for 1Password worldwide which is up 9.5% over the last 11 months. 1Password holds 64.9% estimated Share of Search among secrets management platforms worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which secrets management platforms compete with 1Password?
Share of Search by month for 1Password, Vault, Infisical. The figures are in the table below the chart.
View monthly share of search table
| Month | 1Password | Vault | Infisical | Doppler |
|---|---|---|---|---|
| Oct 2025 | 63.7% | 35.1% | 1.2% | 0.1% |
| Nov 2025 | 61.9% | 36.8% | 1.2% | 0.09% |
| Dec 2025 | 60.7% | 37.9% | 1.2% | 0.16% |
| Jan 2026 | 68.8% | 29.9% | 1.2% | 0.11% |
| Feb 2026 | 70.5% | 28% | 1.4% | 0.1% |
| Mar 2026 | 70.3% | 27.9% | 1.7% | 0.12% |
| Apr 2026 | 70.1% | 27.8% | 2% | 0.12% |
| May 2026 | 70.1% | 27.8% | 2% | 0.12% |
| Jun 2026 | 72.6% | 25.4% | 1.9% | 0.09% |
| Jul 2026 | 74.1% | 24.1% | 1.8% | 0.08% |
| Aug 2026 | 64.9% | 32.6% | 2.4% | 0.14% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 732K | -35.4% | -9.2 points | |
| 2, held 2nd | 32.6% | 368K | 0% | +8.6 points | |
| 3, held 3rd | 2.4% | 27.1K | 0% | +0.6 points | |
| 4, held 4th | 0.14% | 1.6K | +23.1% | +0.1 points |
64.9%
Held 1st. 732K estimated branded searches, -35.4% vs prior month. Share -9.2 points.
2.
Vault
32.6%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +8.6 points.
2.4%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Doppler0.14%
Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.1 points.
Compare search popularity between 1Password and its closest rivals
Every comparison with 1Password
8 comparisons
How has branded search demand for 1Password changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for 1Password worldwide rose from 668K to 732K.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide increased from 63.7% to 64.9%.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among secrets management platforms worldwide peaked at 74.1% in July 2026 and was lowest at 60.7% in December 2025.
How did search popularity change for secrets management platforms worldwide in August 2026?
4 changes
In August 2026, Vault gained estimated Share of Search among secrets management platforms worldwide, from 24.1% to 32.6%.
In August 2026, Infisical gained estimated Share of Search among secrets management platforms worldwide, from 1.8% to 2.4%.
In August 2026, 1Password lost estimated Share of Search among secrets management platforms worldwide, from 74.1% to 64.9%.
Estimated monthly branded searches for Doppler worldwide rose 60% over 11 measured months, from 1K to 1.6K in August 2026.
Where does 1Password compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Password managers | 2nd of 6 | 27.5% | Show ranking |
| Personal password managers | 2nd of 5 | 28% | Show ranking |
| Business password managers | 2nd of 5 | 33.1% | Show ranking |
| Secrets management platforms | 1st of 4 | 64.9% | Shown above |
How is 1Password measured?
Brandwave collects information about searches that people make online using 1Password’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- 1 password
- 1password
- 1password app
- 1password business
- 1password business password manager
- 1password com
- 1password enterprise
- 1password online
- 1password password manager
- 1password software
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Is 1Password your brand?
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