Brandwave

Password managers:Which brands are most popular in search?

In August 2026, Bitwarden was the most searched among password managers worldwide, with an estimated 1.1M branded searches and 42.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitwarden42.5%
  2. 1Password27.5%
  3. LastPass16.9%
  4. Dashlane7.7%
  5. NordPass3.7%
  6. Keeper1.7%

Follow password managers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the password managers developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among password managers worldwide, by month

Share of Search by month for Bitwarden, 1Password, LastPass, Dashlane, NordPass. The figures are in the table below the chart.

View monthly share of search table
MonthBitwarden1PasswordLastPassDashlaneNordPassKeeper
Oct 202534.9%26.3%17.7%8.2%10.7%2.2%
Nov 202537.3%25.1%18.2%8.4%9%2%
Dec 202543.5%23.9%18.2%7.2%5.2%2%
Jan 202637.8%31%16.5%7.8%4.6%2.2%
Feb 202631.3%32.6%15.8%6%12.6%1.8%
Mar 202639.5%28.6%13.9%5.3%11%1.7%
Apr 202635.1%30.2%14.7%5.6%12.8%1.7%
May 202636.8%28.5%13.8%5.2%14.1%1.4%
Jun 202644.7%31.2%13.4%6.3%3%1.4%
Jul 202641%36.3%11.8%4.8%4.2%1.8%
Aug 202642.5%27.5%16.9%7.7%3.7%1.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Bitwarden

    42.5%

    Held 1st. 1.1M estimated branded searches, -11.6% vs prior month. Share +1.5 points.

  2. 2.1Password

    27.5%

    Held 2nd. 732K estimated branded searches, -35.4% vs prior month. Share -8.8 points.

  3. 3.LastPass

    16.9%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +5.1 points.

  4. 4.Dashlane

    7.7%

    Held 4th. 205K estimated branded searches, +37.9% vs prior month. Share +2.9 points.

  5. 5.NordPass

    3.7%

    Held 5th. 97.4K estimated branded searches, -26.5% vs prior month. Share -0.6 points.

  6. 6.Keeper

    1.7%

    Held 6th. 46.3K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among password managers worldwide?

In August 2026, Bitwarden was the most searched among password managers worldwide, with an estimated 1.1M branded searches and 42.5% estimated Share of Search within this set. 1Password is in 2nd place, 15 percentage points behind at 27.5% Share of Search.

Global password managers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bitwarden34.9% → 42.5%44.7%Jun 202631.3%Feb 20261st
1Password26.3% → 27.5%36.3%Jul 202623.9%Dec 20252nd
LastPass17.7% → 16.9%18.2%Nov 202511.8%Jul 20263rd
Dashlane8.2% → 7.7%8.4%Nov 20254.8%Jul 20265th → 4th
NordPass10.7% → 3.7%14.1%May 20263%Jun 20264th → 5th
Keeper2.2% → 1.7%2.2%Jan 20261.4%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers worldwide increased from 34.9% to 42.5%.
  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers worldwide increased from 26.3% to 27.5%.
  • Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide decreased from 17.7% to 16.9%.
  • Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers worldwide decreased from 10.7% to 3.7%.
  • Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among password managers worldwide peaked at 44.7% in June 2026 and was lowest at 31.3% in February 2026.
  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among password managers worldwide peaked at 36.3% in July 2026 and was lowest at 23.9% in December 2025.
  • Across the 11 months ending August 2026, LastPass’ estimated Share of Search among password managers worldwide peaked at 18.2% in November 2025 and was lowest at 11.8% in July 2026.
  • Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among password managers worldwide peaked at 8.4% in November 2025 and was lowest at 4.8% in July 2026.
  • Across the 11 months ending August 2026, NordPass’ estimated Share of Search among password managers worldwide peaked at 14.1% in May 2026 and was lowest at 3% in June 2026.
  • Across the 11 months ending August 2026, Dashlane rose from 5th to 4th among password managers worldwide.
  • Across the 11 months ending August 2026, NordPass fell from 4th to 5th among password managers worldwide.
  • Across the 11 months ending August 2026, Keeper held steady: its estimated Share of Search among password managers worldwide moved less than 0.5 percentage points.

How did search popularity change for password managers worldwide in August 2026?

  1. In August 2026, LastPass gained estimated Share of Search among password managers worldwide, from 11.8% to 16.9%.

  2. In August 2026, Dashlane gained estimated Share of Search among password managers worldwide, from 4.8% to 7.7%.

  3. In August 2026, Bitwarden gained estimated Share of Search among password managers worldwide, from 41% to 42.5%.

  4. In August 2026, 1Password lost estimated Share of Search among password managers worldwide, from 36.3% to 27.5%.

  5. In August 2026, NordPass lost estimated Share of Search among password managers worldwide, from 4.2% to 3.7%.

  6. Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free