Bitwarden vs Dashlane:Which is more popular by branded search?
In August 2026, Bitwarden had more branded searches than Dashlane among business password managers worldwide. Bitwarden was estimated to have 1.1M branded searches compared to Dashlane’s 205K, and held a 51.1% Share of Search versus Dashlane’s 9.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Bitwarden or Dashlane?
Compare services and tools used to manage and share passwords across teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitwarden, Dashlane. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 31.9% | 10% | 13% | 2.7% |
| Nov 2025 | 45.6% | 30.7% | 10.3% | 11% | 2.5% |
| Dec 2025 | 53.2% | 29.2% | 8.8% | 6.4% | 2.5% |
| Jan 2026 | 45.3% | 37.2% | 9.3% | 5.5% | 2.7% |
| Feb 2026 | 37.2% | 38.7% | 7.2% | 14.9% | 2.1% |
| Mar 2026 | 45.8% | 33.2% | 6.2% | 12.8% | 2% |
| Apr 2026 | 41.1% | 35.4% | 6.5% | 15% | 2% |
| May 2026 | 42.7% | 33.1% | 6.1% | 16.4% | 1.6% |
| Jun 2026 | 51.6% | 36% | 7.3% | 3.5% | 1.6% |
| Jul 2026 | 46.5% | 41.2% | 5.4% | 4.8% | 2.1% |
| Aug 2026 | 51.1% | 33.1% | 9.3% | 4.4% | 2.1% |
| Sep 2026 | — | — | — | — | — |
How has the Bitwarden and Dashlane comparison changed over the last 12 months?
3 findings
- Bitwarden was ahead of Dashlane in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among business password managers worldwide moved from 42.5% to 51.1%, and its estimated monthly branded searches moved from 889K to 1.1M.
- Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among business password managers worldwide moved from 10% to 9.3%, and its estimated monthly branded searches moved from 209K to 205K.
How did search popularity change for business password managers worldwide in August 2026?
2 changes
In August 2026, Bitwarden gained estimated Share of Search among business password managers worldwide, from 46.5% to 51.1%.
In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bitwarden’s and Dashlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitwarden
7 branded search terms
- bitwarden
- bitwarden app
- bitwarden com
- bitwarden online
- bitwarden password manager
- bitwarden software
- password manager bitwarden
Dashlane
7 branded search terms
- dashlane
- dashlane app
- dashlane business password manager
- dashlane com
- dashlane online
- dashlane password manager
- dashlane software
Put your own brand in this comparison
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