Brandwave

How popular isProton Pass?

In September 2026, people searched for Proton Pass by name about 165,000 times worldwide, a 22.2% increase from the previous year. These searches made up 5.2% of all global business password manager searches, placing Proton Pass fifth out of ten managers. When we asked both ChatGPT and Google AI Overviews about business password managers, Proton Pass appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Proton Pass is the fifth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. BitwardenShare of searches 31.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. 1PasswordShare of searches 26.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LastPassShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. DashlaneShare of searches 11.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Proton PassShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top business password managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Proton Pass was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Proton Pass is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1Password1st
  2. Bitwarden2nd
  3. Keeper3rd
  4. NordPass4th
  5. Dashlane5th
  6. RoboForm6th
  7. Proton Pass7th
  8. LastPass–
  9. Zoho Vault–
  10. Passbolt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business password managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which business password managers compete with Proton Pass?

Proton Pass against business password managers worldwide, by month

Share of searches by month for Bitwarden, 1Password, LastPass, Dashlane, Proton Pass, RoboForm. The figures are in the table below the chart.

View monthly share of searches table
MonthBitwarden1PasswordLastPassDashlaneProton PassRoboFormNordPassZoho VaultKeeperPassbolt
Oct 202533.5%22.6%19%8.2%5.5%2%5.5%1.3%1.4%1.1%
Nov 202531.9%21.5%23.8%7.8%5.2%1.9%4.3%1.3%1.1%1.3%
Dec 202534.7%23.3%20.3%7%4.6%2.1%4.7%1.1%1.2%1.1%
Jan 202631.8%26.2%19.2%7.8%5.2%1.9%4.3%1.3%1.3%1%
Feb 202634.2%23%20.7%6.9%5.6%1.4%4.6%1.4%1.1%1.1%
Mar 202632.2%26.4%18.1%6.5%6.4%1.6%4.3%1.3%1.3%1.9%
Apr 202632.8%26.9%18.5%6.6%6.5%1.1%3.6%1.3%1.3%1.3%
May 202632.8%27%18.6%6.6%6.6%1.3%3.6%1.3%1.1%1.1%
Jun 202632.7%27%18.2%8%5.4%1.6%3.6%1.3%1.1%1.1%
Jul 202634.3%28.3%15.6%5.6%6.8%1.7%3.8%1.4%1.4%1.1%
Aug 202632.3%26.6%17.8%7.9%6.4%1.9%3.6%1.3%1.1%1.1%
Sep 202631.9%26.4%17.5%11.7%5.2%2.4%2%1.1%0.88%0.86%

  1. 1.Bitwarden

    31.9%

    Held 1st. 1M estimated branded searches, +21.4% vs prior month. Share -0.4 points.

  2. 2.1Password

    26.4%

    Held 2nd. 831K estimated branded searches, +22% vs prior month. Share -0.2 points.

  3. 3.LastPass

    17.5%

    Held 3rd. 552K estimated branded searches, +21.1% vs prior month. Share -0.2 points.

  4. 4.Dashlane

    11.7%

    Held 4th. 369K estimated branded searches, +82.7% vs prior month. Share +3.8 points.

  5. 5.Proton Pass

    5.2%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -1.2 points.

  6. 6.RoboForm

    2.4%

    Moved from 7th to 6th. 74K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  7. 7.NordPass

    2%

    Moved from 6th to 7th. 61.5K estimated branded searches, -33% vs prior month. Share -1.6 points.

  8. 8.Zoho Vault

    1.1%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Keeper

    0.88%

    Held 9th. 27.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Passbolt

    0.86%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Proton Pass and its closest rivals

Every comparison with Proton Pass

10 comparisons

How has branded search demand for Proton Pass changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Proton Pass worldwide rose from 135K to 165K.
  • Across the 12 months ending September 2026, Proton Pass’ share of searches among business password managers worldwide peaked at 6.8% in July 2026 and was lowest at 4.6% in December 2025.
  • Across the 12 months ending September 2026, Proton Pass rose from 6th to 5th among business password managers worldwide.

How did search popularity change for business password managers worldwide in September 2026?

6 changes

  1. In September 2026, Dashlane gained share of searches among business password managers worldwide, from 7.9% to 11.7%.

  2. In September 2026, NordPass lost share of searches among business password managers worldwide, from 3.6% to 2%.

  3. In September 2026, Proton Pass lost share of searches among business password managers worldwide, from 6.4% to 5.2%.

  4. RoboForm’s share of searches among business password managers worldwide has gained ground for 3 months in a row, from 1.6% to 2.4% in September 2026.

  5. Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 557K to 831K in September 2026.

  6. Estimated monthly branded searches for Bitwarden worldwide rose 21.5% over 12 measured months, from 826K to 1M in September 2026.

How are Proton Pass’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Proton Pass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • proton pass

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How the Brand Demand Index is measured

Where does Proton Pass compete?

Proton Pass is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business password managers5th of 105.2%Shown above
Password managers5th of 85.4%Show ranking
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