Brandwave

Business password managers:Which brands are most popular in search?

In August 2026, Bitwarden was the most searched among business password managers worldwide, with an estimated 1.1M branded searches and 51.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bitwarden51.1%
  2. 1Password33.1%
  3. Dashlane9.3%
  4. NordPass4.4%
  5. Keeper2.1%

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Share of SearchLeaderboard

Compare services and tools used to manage and share passwords across teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among business password managers worldwide, by month

Share of Search by month for Bitwarden, 1Password, Dashlane, NordPass, Keeper. The figures are in the table below the chart.

View monthly share of search table
MonthBitwarden1PasswordDashlaneNordPassKeeper
Oct 202542.5%31.9%10%13%2.7%
Nov 202545.6%30.7%10.3%11%2.5%
Dec 202553.2%29.2%8.8%6.4%2.5%
Jan 202645.3%37.2%9.3%5.5%2.7%
Feb 202637.2%38.7%7.2%14.9%2.1%
Mar 202645.8%33.2%6.2%12.8%2%
Apr 202641.1%35.4%6.5%15%2%
May 202642.7%33.1%6.1%16.4%1.6%
Jun 202651.6%36%7.3%3.5%1.6%
Jul 202646.5%41.2%5.4%4.8%2.1%
Aug 202651.1%33.1%9.3%4.4%2.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bitwarden

    51.1%

    held 1st · 1.1M estimated branded searches · -11.6% vs prior month · +4.6 points

  2. 2.1Password

    33.1%

    held 2nd · 732K estimated branded searches · -35.4% vs prior month · -8.1 points

  3. 3.Dashlane

    9.3%

    held 3rd · 205K estimated branded searches · +37.9% vs prior month · +3.9 points

  4. 4.NordPass

    4.4%

    held 4th · 97.4K estimated branded searches · -26.5% vs prior month · -0.4 points

  5. 5.Keeper

    2.1%

    held 5th · 46.3K estimated branded searches · -18.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among business password managers worldwide?

In August 2026, Bitwarden was the most searched among business password managers worldwide, with an estimated 1.1M branded searches and 51.1% estimated Share of Search within this set. 1Password is in 2nd place, 18 percentage points behind at 33.1% Share of Search.

Global business password managers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bitwarden42.5% → 51.1%53.2%Dec 202537.2%Feb 20261st
1Password31.9% → 33.1%41.2%Jul 202629.2%Dec 20252nd
Dashlane10% → 9.3%10.3%Nov 20255.4%Jul 20264th → 3rd
NordPass13% → 4.4%16.4%May 20263.5%Jun 20263rd → 4th
Keeper2.7% → 2.1%2.7%Jan 20261.6%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among business password managers worldwide increased from 42.5% to 51.1%.
  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among business password managers worldwide increased from 31.9% to 33.1%.
  • Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among business password managers worldwide decreased from 10% to 9.3%.
  • Across the 11 months ending August 2026, NordPass’ estimated Share of Search among business password managers worldwide decreased from 13% to 4.4%.
  • Across the 11 months ending August 2026, Keeper’s estimated Share of Search among business password managers worldwide decreased from 2.7% to 2.1%.
  • Across the 11 months ending August 2026, Bitwarden’s estimated Share of Search among business password managers worldwide peaked at 53.2% in December 2025 and was lowest at 37.2% in February 2026.
  • Across the 11 months ending August 2026, 1Password’s estimated Share of Search among business password managers worldwide peaked at 41.2% in July 2026 and was lowest at 29.2% in December 2025.
  • Across the 11 months ending August 2026, Dashlane’s estimated Share of Search among business password managers worldwide peaked at 10.3% in November 2025 and was lowest at 5.4% in July 2026.
  • Across the 11 months ending August 2026, NordPass’ estimated Share of Search among business password managers worldwide peaked at 16.4% in May 2026 and was lowest at 3.5% in June 2026.
  • Across the 11 months ending August 2026, Keeper’s estimated Share of Search among business password managers worldwide peaked at 2.7% in January 2026 and was lowest at 1.6% in June 2026.
  • Across the 11 months ending August 2026, Dashlane rose from 4th to 3rd among business password managers worldwide.
  • Across the 11 months ending August 2026, NordPass fell from 3rd to 4th among business password managers worldwide.

How did search popularity change for business password managers worldwide in August 2026?

  1. In August 2026, Bitwarden gained estimated Share of Search among business password managers worldwide, from 46.5% to 51.1%.

  2. In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.

  3. In August 2026, 1Password lost estimated Share of Search among business password managers worldwide, from 41.2% to 33.1%.

  4. Estimated monthly branded searches for NordPass worldwide fell 64.2% over 11 measured months, from 272K to 97.4K in August 2026.

  5. Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026.

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