Brandwave

1Password vs Proton Pass:Which is searched more?

In September 2026, 1Password had more branded searches than Proton Pass among password managers worldwide. 1Password had about 827,000 branded searches, while Proton Pass had 165,000. 1Password made up 27.2% of all password manager searches we track, and Proton Pass accounted for 5.4%. These are worldwide searches for English-language branded terms.

Share of searches among password managers worldwide in September 2026Is 1Password or Proton Pass more popular in search?
1Password27.2%827K searches
vs
Proton Pass5.4%165K searches

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Is 1Password or Proton Pass more popular in search?

Compare the password managers developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

1Password and Proton Pass among password managers worldwide, by month

Share of searches by month for 1Password, Proton Pass. The figures are in the table below the chart.

View monthly share of searches table
MonthBitwarden1PasswordLastPassDashlaneProton PassNordPassApple PasswordsKeeper
Oct 202534.5%23.2%19.6%8.4%5.7%5.7%1.6%1.4%
Nov 202532.9%22.2%24.6%8%5.4%4.4%1.4%1.1%
Dec 202535.7%24%20.9%7.1%4.8%4.8%1.6%1.2%
Jan 202632.7%26.9%19.9%8%5.4%4.4%1.5%1.3%
Feb 202635.1%23.6%21.3%7%5.8%4.7%1.3%1.2%
Mar 202633.2%27.4%18.8%6.7%6.7%4.4%1.5%1.4%
Apr 202633.6%27.6%19.1%6.7%6.7%3.7%1.2%1.4%
May 202633.6%27.6%19.1%6.7%6.7%3.7%1.5%1.1%
Jun 202633.6%27.6%18.8%8.2%5.5%3.7%1.5%1.1%
Jul 202635.2%29%16.1%5.8%7.1%3.9%1.6%1.4%
Aug 202633.2%27.4%18.4%8.1%6.7%3.7%1.5%1.1%
Sep 202632.9%27.2%18.2%12.1%5.4%2%1.2%0.91%

How has the 1Password and Proton Pass comparison changed over the last 12 months?

3 findings
  • 1Password was ahead of Proton Pass in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 1Password’s share of searches among password managers worldwide moved from 23.2% to 27.2%, and its estimated monthly branded searches moved from 554K to 827K.
  • Across the 12 months ending September 2026, Proton Pass’ share of searches among password managers worldwide moved from 5.7% to 5.4%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for password managers worldwide in September 2026?

2 changes
  1. In September 2026, Proton Pass lost share of searches among password managers worldwide, from 6.7% to 5.4%.

  2. Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 554K to 827K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 1Password’s and Proton Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1Password

2 branded search terms

  • 1password
  • 1password app

Proton Pass

1 branded search term

  • proton pass

How the Brand Demand Index is measured

Other head-to-heads among password managers

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