How popular is1Password in search?
In August 2026, there were an estimated 732K branded searches for 1Password worldwide which is up 9.5% over the last 11 months. 1Password holds 33.1% estimated Share of Search among business password managers worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which business password managers compete with 1Password?
Share of Search by month for Bitwarden, 1Password, Dashlane, NordPass, Keeper. The figures are in the table below the chart.
View monthly share of search table
| Month | Bitwarden | 1Password | Dashlane | NordPass | Keeper |
|---|---|---|---|---|---|
| Oct 2025 | 42.5% | 31.9% | 10% | 13% | 2.7% |
| Nov 2025 | 45.6% | 30.7% | 10.3% | 11% | 2.5% |
| Dec 2025 | 53.2% | 29.2% | 8.8% | 6.4% | 2.5% |
| Jan 2026 | 45.3% | 37.2% | 9.3% | 5.5% | 2.7% |
| Feb 2026 | 37.2% | 38.7% | 7.2% | 14.9% | 2.1% |
| Mar 2026 | 45.8% | 33.2% | 6.2% | 12.8% | 2% |
| Apr 2026 | 41.1% | 35.4% | 6.5% | 15% | 2% |
| May 2026 | 42.7% | 33.1% | 6.1% | 16.4% | 1.6% |
| Jun 2026 | 51.6% | 36% | 7.3% | 3.5% | 1.6% |
| Jul 2026 | 46.5% | 41.2% | 5.4% | 4.8% | 2.1% |
| Aug 2026 | 51.1% | 33.1% | 9.3% | 4.4% | 2.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.1% | 1.1M | -11.6% | +4.6 points | |
| 2, held 2nd | 33.1% | 732K | -35.4% | -8.1 points | |
| 3, held 3rd | 9.3% | 205K | +37.9% | +3.9 points | |
| 4, held 4th | 4.4% | 97.4K | -26.5% | -0.4 points | |
| 5, held 5th | 2.1% | 46.3K | -18.5% | 0 points |
51.1%
held 1st · 1.1M estimated branded searches · -11.6% vs prior month · +4.6 points
33.1%
held 2nd · 732K estimated branded searches · -35.4% vs prior month · -8.1 points
3.
Dashlane9.3%
held 3rd · 205K estimated branded searches · +37.9% vs prior month · +3.9 points
4.
NordPass4.4%
held 4th · 97.4K estimated branded searches · -26.5% vs prior month · -0.4 points
5.
Keeper2.1%
held 5th · 46.3K estimated branded searches · -18.5% vs prior month · 0 points
Compare search popularity between 1Password and its closest rivals
How has branded search demand for 1Password changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for 1Password worldwide rose from 668K to 732K.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among business password managers worldwide increased from 31.9% to 33.1%.
- Across the 11 months ending August 2026, 1Password’s estimated Share of Search among business password managers worldwide peaked at 41.2% in July 2026 and was lowest at 29.2% in December 2025.
How did search popularity change for business password managers worldwide in August 2026?
5 changes
In August 2026, Bitwarden gained estimated Share of Search among business password managers worldwide, from 46.5% to 51.1%.
In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.
In August 2026, 1Password lost estimated Share of Search among business password managers worldwide, from 41.2% to 33.1%.
Estimated monthly branded searches for NordPass worldwide fell 64.2% over 11 measured months, from 272K to 97.4K in August 2026.
Estimated monthly branded searches for Keeper worldwide fell 17.8% over 11 measured months, from 56.3K to 46.3K in August 2026.
How is 1Password measured?
Brandwave collects information about searches that people make online using 1Password’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- 1 password
- 1password
- 1password app
- 1password business
- 1password business password manager
- 1password com
- 1password enterprise
- 1password online
- 1password password manager
- 1password software
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Is 1Password your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.