1Password vs Apple Passwords:Which is more popular?
In September 2026, 1Password had more branded searches than Apple Passwords among password managers worldwide. 1Password had about 827,000 branded searches, while Apple Passwords had 36,700. 1Password made up 27.2% of all password manager searches we track, and Apple Passwords accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about password managers, 1Password appeared in all five answers and Apple Passwords in two. 1Password was mentioned before Apple Passwords in every answer.
Who do people search for more?
1Password, about 23 searches for every 1 for Apple Passwords
Who does AI mention more?
1Password, mentioned in every answer we collected
Who does AI recommend more?
1Password, named ahead of Apple Passwords in every answer
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Top password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 1Password appeared in all five answers. Apple Passwords was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 1Password was listed before Apple Passwords in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bitwarden1st- 1Password2nd
Proton Pass3rd
Apple Passwords4th
Keeper5th
NordPass6th
LastPass–
Dashlane–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Proton Pass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apple Passwords2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keeper2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dashlane0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about password managers
5 answers
Asked ChatGPT
“Which password manager should I use?”
Asked ChatGPT
“What are the best password managers?”
Asked ChatGPT
“What's the best password manager for secure logins?”
Searched Google, AI Overview
“password managers”
Searched Google, AI Overview
“password vault”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is 1Password or Apple Passwords more popular in search?
This chart shows how often people search Google for 1Password and Apple Passwords by name. Each line represents a brand's share of searches for all eight password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for 1Password, Apple Passwords. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | NordPass | Apple Passwords | Keeper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 23.2% | 19.6% | 8.4% | 5.7% | 5.7% | 1.6% | 1.4% |
| Nov 2025 | 32.9% | 22.2% | 24.6% | 8% | 5.4% | 4.4% | 1.4% | 1.1% |
| Dec 2025 | 35.7% | 24% | 20.9% | 7.1% | 4.8% | 4.8% | 1.6% | 1.2% |
| Jan 2026 | 32.7% | 26.9% | 19.9% | 8% | 5.4% | 4.4% | 1.5% | 1.3% |
| Feb 2026 | 35.1% | 23.6% | 21.3% | 7% | 5.8% | 4.7% | 1.3% | 1.2% |
| Mar 2026 | 33.2% | 27.4% | 18.8% | 6.7% | 6.7% | 4.4% | 1.5% | 1.4% |
| Apr 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.2% | 1.4% |
| May 2026 | 33.6% | 27.6% | 19.1% | 6.7% | 6.7% | 3.7% | 1.5% | 1.1% |
| Jun 2026 | 33.6% | 27.6% | 18.8% | 8.2% | 5.5% | 3.7% | 1.5% | 1.1% |
| Jul 2026 | 35.2% | 29% | 16.1% | 5.8% | 7.1% | 3.9% | 1.6% | 1.4% |
| Aug 2026 | 33.2% | 27.4% | 18.4% | 8.1% | 6.7% | 3.7% | 1.5% | 1.1% |
| Sep 2026 | 32.9% | 27.2% | 18.2% | 12.1% | 5.4% | 2% | 1.2% | 0.91% |
How has the 1Password and Apple Passwords comparison changed over the last 12 months?
3 findings
- 1Password was ahead of Apple Passwords in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 1Password’s share of searches among password managers worldwide moved from 23.2% to 27.2%, and its estimated monthly branded searches moved from 554K to 827K.
- Across the 12 months ending September 2026, Apple Passwords’ share of searches among password managers worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 37.5K to 36.7K.
How did search popularity change for password managers worldwide in September 2026?
1 change
Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 554K to 827K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using 1Password’s and Apple Passwords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Password
2 branded search terms
- 1password
- 1password app
Apple Passwords
2 branded search terms
- apple passwords
- apple passwords app
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