1Password vs AWS Secrets Manager:Which is more popular?
In September 2026, 1Password had more branded searches than AWS Secrets Manager among secrets management platforms worldwide. 1Password had about 827,000 branded searches, while AWS Secrets Manager had 14,800. 1Password made up 64.4% of all secrets management platform searches we track, and AWS Secrets Manager accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about secrets management platforms, both 1Password and AWS Secrets Manager appeared in all five answers. AWS Secrets Manager was mentioned before 1Password in three out of five answers.
Who do people search for more?
1Password, about 56 searches for every 1 for AWS Secrets Manager
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
AWS Secrets Manager, named ahead of 1Password in 3 of 5 answers
Follow 1Password vs AWS Secrets Manager and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top secrets management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both 1Password and AWS Secrets Manager showed up in all five answers. AWS Secrets Manager was listed before 1Password in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Vault1st
Infisical2nd- AWS Secrets Manager3rd
- 1Password4th
- Akeyless5th
Doppler6th- Google Cloud Secret Manager7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vault5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AWS Secrets Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Infisical4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Doppler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Akeyless3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Cloud Secret Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about secrets management platforms
5 answers
Asked ChatGPT
“Which secrets management platform should I use?”
Asked ChatGPT
“What are the best secrets management platforms?”
Asked ChatGPT
“What's the best secrets management platform for small dev team?”
Searched Google, AI Overview
“secrets management platform”
Searched Google, AI Overview
“store secrets securely”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is 1Password or AWS Secrets Manager more popular in search?
This chart shows how often people search Google for 1Password and AWS Secrets Manager by name. Each line represents a brand's share of searches for all seven secrets management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for 1Password, AWS Secrets Manager. The figures are in the table below the chart.
View monthly share of searches table
| Month | 1Password | Doppler | Vault | Infisical | AWS Secrets Manager | Akeyless | Google Cloud Secret Manager |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 36.8% | 4.2% | 1.2% | 1.8% | 0.29% | 0.44% |
| Nov 2025 | 59.7% | 32.5% | 3.7% | 1.3% | 2% | 0.31% | 0.47% |
| Dec 2025 | 60% | 32.8% | 3.7% | 1.3% | 1.6% | 0.26% | 0.39% |
| Jan 2026 | 64.4% | 28.7% | 3.3% | 1.4% | 1.7% | 0.28% | 0.23% |
| Feb 2026 | 59.5% | 32.4% | 3.7% | 1.9% | 1.9% | 0.31% | 0.26% |
| Mar 2026 | 59.4% | 32.4% | 3.7% | 1.9% | 1.9% | 0.32% | 0.25% |
| Apr 2026 | 59.4% | 32.4% | 3.7% | 2.4% | 1.6% | 0.32% | 0.21% |
| May 2026 | 59.9% | 32.7% | 3% | 2.4% | 1.6% | 0.32% | 0.17% |
| Jun 2026 | 63.5% | 28.3% | 3.5% | 2.5% | 1.7% | 0.34% | 0.18% |
| Jul 2026 | 34.2% | 61.5% | 1.7% | 1.4% | 0.91% | 0.18% | 0.1% |
| Aug 2026 | 59.9% | 32.7% | 3% | 2.4% | 1.6% | 0.26% | 0.21% |
| Sep 2026 | 64.4% | 28.7% | 3.2% | 2.1% | 1.2% | 0.23% | 0.15% |
How has the 1Password and AWS Secrets Manager comparison changed over the last 12 months?
3 findings
- 1Password was ahead of AWS Secrets Manager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 1Password’s share of searches among secrets management platforms worldwide moved from 55.3% to 64.4%, and its estimated monthly branded searches moved from 554K to 827K.
- Across the 12 months ending September 2026, AWS Secrets Manager’s share of searches among secrets management platforms worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for secrets management platforms worldwide in September 2026?
2 changes
In September 2026, 1Password gained share of searches among secrets management platforms worldwide, from 59.9% to 64.4%.
Estimated monthly branded searches for AWS Secrets Manager worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using 1Password’s and AWS Secrets Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1Password
2 branded search terms
- 1password
- 1password app
AWS Secrets Manager
1 branded search term
- aws secrets manager
Other head-to-heads among secrets management platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.