1Password vs Passbolt:Which is more popular?
In September 2026, 1Password had more branded searches than Passbolt among business password managers worldwide. 1Password had about 831,000 branded searches, while Passbolt had 27,100. 1Password made up 26.4% of all business password manager searches we track, and Passbolt accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about business password managers, 1Password appeared in four of the five answers and Passbolt in none.
Who do people search for more?
1Password, about 31 searches for every 1 for Passbolt
Who does AI mention more?
1Password, mentioned in 4 of 5 answers, Passbolt in 0
Who does AI recommend more?
1Password, the only one of the two named
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Top business password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 1Password was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Passbolt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- 1Password1st
Bitwarden2nd
Keeper3rd
NordPass4th
Dashlane5th
RoboForm6th
Proton Pass7th
LastPass–
Zoho Vault–
Passbolt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business password managers
5 answers
Asked ChatGPT
“Which business password manager should I use?”
Asked ChatGPT
“What are the best business password managers?”
Asked ChatGPT
“What's the best business password manager for a small team?”
Searched Google, AI Overview
“business password manager”
Searched Google, AI Overview
“password manager for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 1Password or Passbolt more popular in search?
This chart shows how often people search Google for 1Password and Passbolt by name. Each line represents a brand's share of searches for all ten business password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for 1Password, Passbolt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | RoboForm | NordPass | Zoho Vault | Keeper | Passbolt |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.6% | 19% | 8.2% | 5.5% | 2% | 5.5% | 1.3% | 1.4% | 1.1% |
| Nov 2025 | 31.9% | 21.5% | 23.8% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.1% | 1.3% |
| Dec 2025 | 34.7% | 23.3% | 20.3% | 7% | 4.6% | 2.1% | 4.7% | 1.1% | 1.2% | 1.1% |
| Jan 2026 | 31.8% | 26.2% | 19.2% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.3% | 1% |
| Feb 2026 | 34.2% | 23% | 20.7% | 6.9% | 5.6% | 1.4% | 4.6% | 1.4% | 1.1% | 1.1% |
| Mar 2026 | 32.2% | 26.4% | 18.1% | 6.5% | 6.4% | 1.6% | 4.3% | 1.3% | 1.3% | 1.9% |
| Apr 2026 | 32.8% | 26.9% | 18.5% | 6.6% | 6.5% | 1.1% | 3.6% | 1.3% | 1.3% | 1.3% |
| May 2026 | 32.8% | 27% | 18.6% | 6.6% | 6.6% | 1.3% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 32.7% | 27% | 18.2% | 8% | 5.4% | 1.6% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jul 2026 | 34.3% | 28.3% | 15.6% | 5.6% | 6.8% | 1.7% | 3.8% | 1.4% | 1.4% | 1.1% |
| Aug 2026 | 32.3% | 26.6% | 17.8% | 7.9% | 6.4% | 1.9% | 3.6% | 1.3% | 1.1% | 1.1% |
| Sep 2026 | 31.9% | 26.4% | 17.5% | 11.7% | 5.2% | 2.4% | 2% | 1.1% | 0.88% | 0.86% |
How has the 1Password and Passbolt comparison changed over the last 12 months?
3 findings
- 1Password was ahead of Passbolt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, 1Password’s share of searches among business password managers worldwide moved from 22.6% to 26.4%, and its estimated monthly branded searches moved from 557K to 831K.
- Across the 12 months ending September 2026, Passbolt’s share of searches among business password managers worldwide moved from 1.1% to 0.86%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for business password managers worldwide in September 2026?
1 change
Estimated monthly branded searches for 1Password worldwide rose 49.2% over 12 measured months, from 557K to 831K in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using 1Password’s and Passbolt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business password managers
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