Brandwave

1Password vs Dashlane:Which is searched more?

In August 2026, 1Password had more branded searches than Dashlane among business password managers worldwide. 1Password was estimated to have 732K branded searches compared to Dashlane’s 205K, and held a 33.1% Share of Search versus Dashlane’s 9.3%. These are worldwide searches for English-language branded terms.

Share of Search among business password managers worldwide in August 2026Which is more popular in search, 1Password or Dashlane?
1Password33.1%732K searches
vs
Dashlane9.3%205K searches

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Which is more popular in search, 1Password or Dashlane?

Compare services and tools used to manage and share passwords across teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

1Password and Dashlane among business password managers worldwide, by month

Share of Search by month for 1Password, Dashlane. The figures are in the table below the chart.

View monthly share of search table
Month1PasswordDashlane
Oct 202531.9%10%
Nov 202530.7%10.3%
Dec 202529.2%8.8%
Jan 202637.2%9.3%
Feb 202638.7%7.2%
Mar 202633.2%6.2%
Apr 202635.4%6.5%
May 202633.1%6.1%
Jun 202636%7.3%
Jul 202641.2%5.4%
Aug 202633.1%9.3%
Sep 2026——

How has the 1Password and Dashlane comparison changed over the last 12 months?

How did search popularity change for business password managers worldwide in August 2026?

  1. In August 2026, Dashlane gained estimated Share of Search among business password managers worldwide, from 5.4% to 9.3%.

  2. In August 2026, 1Password lost estimated Share of Search among business password managers worldwide, from 41.2% to 33.1%.

How each brand is measured

Brandwave collects information about searches that people make online using 1Password’s and Dashlane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1Password

10 branded search terms

  • 1 password
  • 1password
  • 1password app
  • 1password business
  • 1password business password manager
  • 1password com
  • 1password enterprise
  • 1password online
  • 1password password manager
  • 1password software

Dashlane

7 branded search terms

  • dashlane
  • dashlane app
  • dashlane business password manager
  • dashlane com
  • dashlane online
  • dashlane password manager
  • dashlane software

How the Brand Demand Index is measured

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