1Password vs LastPass:Which is more popular?
In September 2026, 1Password had more branded searches than LastPass among business password managers worldwide. 1Password had about 831,000 branded searches, while LastPass had 552,000. 1Password made up 26.4% of all business password manager searches we track, and LastPass accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about business password managers, 1Password appeared in four of the five answers and LastPass in none.
Who do people search for more?
1Password, about 51% more searches than LastPass
Who does AI mention more?
1Password, mentioned in 4 of 5 answers, LastPass in 0
Who does AI recommend more?
1Password, the only one of the two named
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Top business password managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, 1Password was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. LastPass did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- 1Password1st
Bitwarden2nd
Keeper3rd
NordPass4th
Dashlane5th
RoboForm6th
Proton Pass7th
LastPass–
Zoho Vault–
Passbolt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitwarden4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- 1Password4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Keeper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NordPass3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dashlane1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Proton Pass1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RoboForm1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LastPass0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoho Vault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Passbolt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about business password managers
5 answers
Asked ChatGPT
“Which business password manager should I use?”
Asked ChatGPT
“What are the best business password managers?”
Asked ChatGPT
“What's the best business password manager for a small team?”
Searched Google, AI Overview
“business password manager”
Searched Google, AI Overview
“password manager for teams”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is 1Password or LastPass more popular in search?
This chart shows how often people search Google for 1Password and LastPass by name. Each line represents a brand's share of searches for all ten business password managers we track, month by month, from English-language searches worldwide.
Share of searches by month for 1Password, LastPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bitwarden | 1Password | LastPass | Dashlane | Proton Pass | RoboForm | NordPass | Zoho Vault | Keeper | Passbolt |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.6% | 19% | 8.2% | 5.5% | 2% | 5.5% | 1.3% | 1.4% | 1.1% |
| Nov 2025 | 31.9% | 21.5% | 23.8% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.1% | 1.3% |
| Dec 2025 | 34.7% | 23.3% | 20.3% | 7% | 4.6% | 2.1% | 4.7% | 1.1% | 1.2% | 1.1% |
| Jan 2026 | 31.8% | 26.2% | 19.2% | 7.8% | 5.2% | 1.9% | 4.3% | 1.3% | 1.3% | 1% |
| Feb 2026 | 34.2% | 23% | 20.7% | 6.9% | 5.6% | 1.4% | 4.6% | 1.4% | 1.1% | 1.1% |
| Mar 2026 | 32.2% | 26.4% | 18.1% | 6.5% | 6.4% | 1.6% | 4.3% | 1.3% | 1.3% | 1.9% |
| Apr 2026 | 32.8% | 26.9% | 18.5% | 6.6% | 6.5% | 1.1% | 3.6% | 1.3% | 1.3% | 1.3% |
| May 2026 | 32.8% | 27% | 18.6% | 6.6% | 6.6% | 1.3% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jun 2026 | 32.7% | 27% | 18.2% | 8% | 5.4% | 1.6% | 3.6% | 1.3% | 1.1% | 1.1% |
| Jul 2026 | 34.3% | 28.3% | 15.6% | 5.6% | 6.8% | 1.7% | 3.8% | 1.4% | 1.4% | 1.1% |
| Aug 2026 | 32.3% | 26.6% | 17.8% | 7.9% | 6.4% | 1.9% | 3.6% | 1.3% | 1.1% | 1.1% |
| Sep 2026 | 31.9% | 26.4% | 17.5% | 11.7% | 5.2% | 2.4% | 2% | 1.1% | 0.88% | 0.86% |
How has the 1Password and LastPass comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: LastPass took it in November 2025, 1Password took it in December 2025.
- Across the 12 months ending September 2026, 1Password’s share of searches among business password managers worldwide moved from 22.6% to 26.4%, and its estimated monthly branded searches moved from 557K to 831K.
- Across the 12 months ending September 2026, LastPass’ share of searches among business password managers worldwide moved from 19% to 17.5%, and its estimated monthly branded searches moved from 468K to 552K.
How did search popularity change for business password managers worldwide in September 2026?
2 changes
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using 1Password’s and LastPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among business password managers
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