Brandwave

1Password vs Akeyless:Which is more popular?

In September 2026, 1Password had more branded searches than Akeyless among secrets management platforms worldwide. 1Password had about 827,000 branded searches, while Akeyless had 2,900. 1Password made up 64.4% of all secrets management platform searches we track, and Akeyless accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about secrets management platforms, 1Password appeared in all five answers and Akeyless in three. 1Password was mentioned before Akeyless in three out of five answers.

Among secrets management platforms worldwide in September 2026

Who do people search for more?

1Password, about 285 searches for every 1 for Akeyless

1Password 827K searchesAkeyless 2.9K searches

Who does AI mention more?

1Password, mentioned in every answer we collected

1Password in 5 of 5Akeyless in 3 of 5

Who does AI recommend more?

1Password, named ahead of Akeyless in 3 of 5 answers

1Password first in 3Akeyless first in 2

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Top secrets management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 1Password appeared in all five answers. Akeyless was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. 1Password was listed before Akeyless in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vault1st
  2. Infisical2nd
  3. AWS Secrets Manager3rd
  4. 1Password4th
  5. Akeyless5th
  6. Doppler6th
  7. Google Cloud Secret Manager7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1Password5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vault5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AWS Secrets Manager5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Infisical4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Doppler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Akeyless3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Secret Manager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about secrets management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 1Password or Akeyless more popular in search?

This chart shows how often people search Google for 1Password and Akeyless by name. Each line represents a brand's share of searches for all seven secrets management platforms we track, month by month, from English-language searches worldwide.

1Password and Akeyless among secrets management platforms worldwide, by month

Share of searches by month for 1Password, Akeyless. The figures are in the table below the chart.

View monthly share of searches table
Month1PasswordDopplerVaultInfisicalAWS Secrets ManagerAkeylessGoogle Cloud Secret Manager
Oct 202555.3%36.8%4.2%1.2%1.8%0.29%0.44%
Nov 202559.7%32.5%3.7%1.3%2%0.31%0.47%
Dec 202560%32.8%3.7%1.3%1.6%0.26%0.39%
Jan 202664.4%28.7%3.3%1.4%1.7%0.28%0.23%
Feb 202659.5%32.4%3.7%1.9%1.9%0.31%0.26%
Mar 202659.4%32.4%3.7%1.9%1.9%0.32%0.25%
Apr 202659.4%32.4%3.7%2.4%1.6%0.32%0.21%
May 202659.9%32.7%3%2.4%1.6%0.32%0.17%
Jun 202663.5%28.3%3.5%2.5%1.7%0.34%0.18%
Jul 202634.2%61.5%1.7%1.4%0.91%0.18%0.1%
Aug 202659.9%32.7%3%2.4%1.6%0.26%0.21%
Sep 202664.4%28.7%3.2%2.1%1.2%0.23%0.15%

How has the 1Password and Akeyless comparison changed over the last 12 months?

3 findings

How did search popularity change for secrets management platforms worldwide in September 2026?

1 change
  1. In September 2026, 1Password gained share of searches among secrets management platforms worldwide, from 59.9% to 64.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 1Password’s and Akeyless’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1Password

2 branded search terms

  • 1password
  • 1password app

Akeyless

1 branded search term

  • akeyless

How the Brand Demand Index is measured

Other head-to-heads among secrets management platforms

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