1Password vs Doppler:Which is searched more?
In September 2026, 1Password had more branded searches than Doppler among secrets management platforms worldwide. 1Password had about 827,000 branded searches, while Doppler had 369,000. 1Password made up 64.4% of all secrets management platform searches we track, and Doppler accounted for 28.7%. These are worldwide searches for English-language branded terms.
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Is 1Password or Doppler more popular in search?
Compare the platforms teams use to store and rotate secrets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for 1Password, Doppler. The figures are in the table below the chart.
View monthly share of searches table
| Month | 1Password | Doppler | Vault | Infisical | AWS Secrets Manager | Akeyless | Google Cloud Secret Manager |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 36.8% | 4.2% | 1.2% | 1.8% | 0.29% | 0.44% |
| Nov 2025 | 59.7% | 32.5% | 3.7% | 1.3% | 2% | 0.31% | 0.47% |
| Dec 2025 | 60% | 32.8% | 3.7% | 1.3% | 1.6% | 0.26% | 0.39% |
| Jan 2026 | 64.4% | 28.7% | 3.3% | 1.4% | 1.7% | 0.28% | 0.23% |
| Feb 2026 | 59.5% | 32.4% | 3.7% | 1.9% | 1.9% | 0.31% | 0.26% |
| Mar 2026 | 59.4% | 32.4% | 3.7% | 1.9% | 1.9% | 0.32% | 0.25% |
| Apr 2026 | 59.4% | 32.4% | 3.7% | 2.4% | 1.6% | 0.32% | 0.21% |
| May 2026 | 59.9% | 32.7% | 3% | 2.4% | 1.6% | 0.32% | 0.17% |
| Jun 2026 | 63.5% | 28.3% | 3.5% | 2.5% | 1.7% | 0.34% | 0.18% |
| Jul 2026 | 34.2% | 61.5% | 1.7% | 1.4% | 0.91% | 0.18% | 0.1% |
| Aug 2026 | 59.9% | 32.7% | 3% | 2.4% | 1.6% | 0.26% | 0.21% |
| Sep 2026 | 64.4% | 28.7% | 3.2% | 2.1% | 1.2% | 0.23% | 0.15% |
How has the 1Password and Doppler comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Doppler took it in July 2026, 1Password took it in August 2026.
- Across the 12 months ending September 2026, 1Password’s share of searches among secrets management platforms worldwide moved from 55.3% to 64.4%, and its estimated monthly branded searches moved from 554K to 827K.
- Across the 12 months ending September 2026, Doppler’s share of searches among secrets management platforms worldwide moved from 36.8% to 28.7%, and its estimated monthly branded searches held steady at 369K.
How did search popularity change for secrets management platforms worldwide in September 2026?
2 changes
In September 2026, 1Password gained share of searches among secrets management platforms worldwide, from 59.9% to 64.4%.
In September 2026, Doppler lost share of searches among secrets management platforms worldwide, from 32.7% to 28.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using 1Password’s and Doppler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among secrets management platforms
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